Community Engagement Specialist

7 days ago


Dubai, Dubai, United Arab Emirates Dubai Holding Full time

About Dubai Holding:

Dubai Holding is a leading conglomerate with a diverse portfolio of businesses that drive growth and innovation. Our community management services provide premium solutions for residential communities and districts across Dubai.

At Dubai Holding, we prioritize creating sustainable and vibrant communities that foster a sense of belonging among residents. Our team of experts delivers exceptional services, including community and district management, technical management, and financial management.

We manage common areas, enforce community rules and regulations, coordinate with local authorities, and respond to residents' concerns promptly and effectively. Our expertise ensures that each community is well-maintained, secure, and operates efficiently.

We proudly manage a portfolio of prestigious communities, including Bluewaters, City Walk, Port de La Mer, Bvlgari Residences, Jumeirah Beach Residence (JBR), and Business Bay Executive Towers, among others. Additionally, we manage iconic districts, including Business Bay, Dubai Land Residences, Jaddaf Waterfront, Dubai Media City, Dubai Internet City, Dubai Studio City, Dubai Harbour, and more.

The Role

The Senior Executive - Communications (Arabic) will play a key role in promoting Dubai Holding Community Management (DHCM) and its communities to Arabic-speaking audiences. This position focuses on developing and implementing effective communication strategies to showcase the lifestyle offerings, events, and community spirit through engaging content, managing media relations, coordinating community outreach activities, and ensuring consistent brand messaging across all Arabic communication channels.

Main Responsibilities
  • Content Creation (Arabic): Develop high-quality, lifestyle-focused Arabic content for various communication channels, including press releases, website articles, social media posts, newsletters, brochures, event materials, and marketing campaigns. Ensure content is accurate, engaging, culturally relevant, and aligned with the department's marketing strategies.
  • Media Relations (Arabic): Build and maintain relationships with Arabic media outlets and journalists, specifically those covering lifestyle, community events, and related topics. Pitch stories, respond to media inquiries, and coordinate media interviews. Monitor Arabic media coverage and analyze its effectiveness in promoting DHCM's lifestyle offerings.
  • Community Engagement (Arabic): Plan and execute community outreach activities targeted at Arabic-speaking residents, focusing on lifestyle events, programs, and initiatives. Organize events, workshops, and other activities to foster community spirit and promote DHCM's lifestyle offerings.
  • Social Media Management (Arabic): Manage DHCM's Arabic social media presence, creating and scheduling engaging, lifestyle-focused content, monitoring conversations, and responding to comments and inquiries.
  • Translation & Adaptation: Translate and adapt English communication materials related to lifestyle and community events into Arabic, ensuring accuracy and cultural sensitivity. Proofread and edit Arabic content to maintain high quality.
  • Internal Communications (Arabic): Develop and disseminate internal communications to Arabic-speaking employees within the Lifestyle Marketing & Communication department and other relevant teams, keeping them informed about campaigns, events, and initiatives.
  • Brand Management (Arabic): Ensure consistent use of DHCM's brand guidelines and messaging, particularly related to lifestyle and community, across all Arabic communication platforms.
  • Reporting & Analysis: Track and analyze the effectiveness of Arabic communication campaigns related to lifestyle and community engagement, providing regular reports on key metrics and making recommendations for improvement.


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