Senior Brand Strategist

3 days ago


Abu Dhabi, Abu Dhabi, United Arab Emirates EMSTEEL Group Full time
About the Role

We are seeking a highly experienced Senior Brand Strategist to lead our branding efforts and develop effective campaign strategies.

As a key member of our marketing team, you will be responsible for conducting research to gain consumer, market, and competitive insights. You will use these insights to inform campaign strategies and ensure consistency of brand tone, voice, and visual identity across all marketing materials.

  • Develop and manage brand strategies, positioning, identity, and architecture.
  • Conduct research to gain consumer, market, and competitive insights and use these to inform campaign strategies.
  • Ensure consistency of brand tone, voice, and visual identity across all marketing materials.

Key Responsibilities:

  • Oversee the entire creative process, from concept development to final delivery.
  • Presentation and pitch creative ideas effectively, communicating the vision and strategy.
  • Provide creative direction to agencies and ensure alignment with brand guidelines.

Requirements:

  • Strong portfolio showcasing a range of creative projects and campaigns.
  • Excellent leadership and team management skills.
  • Exceptional creativity and innovative thinking.
  • Strong communication and presentation skills.


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