Senior Brand Content Specialist

6 days ago


Abu Dhabi, Abu Dhabi, United Arab Emirates ALDAR Full time
About the Role

We are seeking a highly skilled Senior Associate to join our Corporate Marketing team at Aldar. As a key member of our team, you will be responsible for developing and implementing a comprehensive content strategy that showcases the Aldar brand.

Key Responsibilities
  • Content Development: Collaborate with the Corporate Marketing team and retainer agencies to create engaging and relevant content that reflects the Aldar brand personality and pillars.
  • Content Creation: Develop various content types, including videos, stills, and infographics, that adhere to the Aldar brand tone and style.
  • Targeted Content: Create content that targets specific audiences and focuses on trending topics that align with the Aldar brand.
  • Content Optimization: Work with the digital and social team to measure the success of content and implement optimization tactics to improve conversion and bounce rates.
  • Creative Conceptualization: Develop cutting-edge creative concepts that showcase the Aldar brand.
  • Collaboration: Collaborate with internal departments and business verticals to identify potential campaign ideas that empower the group brand.
  • Content Update: Ensure that content is consistently updated across all owned channels, screens, and touchpoints.
  • Brand Health Research: Utilize brand health research results to create content that addresses areas of strength or weakness.
  • Results Evaluation: Evaluate, document, and report campaign results to the direct manager and wider team.
  • Agency Collaboration: Work closely with retained creative and media buying agencies to ensure seamless execution of content strategies.


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