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Marketing Specialist
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Overview
Position Summary
The Marketing Specialist at Banyan Tree will be integral in assisting with the formulation and implementation of our marketing initiatives and promotional activities. This role encompasses a variety of responsibilities, including performing market analysis, crafting engaging content, managing campaigns, and evaluating performance metrics.
Key Responsibilities
- Support the creation and execution of the overall marketing plan for the organization.
- Conduct comprehensive market analysis to uncover trends and define target demographics.
- Develop, edit, and oversee marketing content (including social media updates, newsletters, and website copy).
- Collaborate with marketing, public relations, and social media teams, as well as designers and content developers, to create impactful marketing materials.
- Maintain and organize marketing databases utilizing Customer Relationship Management (CRM) software.
- Monitor and assess campaign effectiveness, reporting on critical metrics through data analysis tools (such as website traffic and lead generation).
- Assist in planning and executing events (including media gatherings, campaign rollouts, and trade exhibitions).
- Ensure effective distribution of both internal and external marketing communications and materials.
- Stay informed about the latest trends and innovations in marketing.
- Conduct market research to pinpoint target audiences, competitive movements, and marketing possibilities.
- Oversee marketing budgets and resource allocation.
Qualifications
Education and Experience
- Preferred Bachelor's degree in Marketing, Communications, or a related discipline.
- 1-2 years of relevant experience in marketing or a similar field.
- Solid grasp of marketing concepts and industry best practices.
- Exceptional written and verbal communication abilities.
- Fluent in English, with proficiency in additional languages considered an asset.
- Skilled in Microsoft Office Suite (Word, Excel, PowerPoint).
- Familiarity with social media marketing tools and platforms.
- Experience with content management systems (CMS).
- Proficient in utilizing AI tools.
- Strong organizational and time management capabilities.
- Able to work independently as well as collaboratively within a team.
- Excellent analytical skills and meticulous attention to detail.