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Brand Marketing Strategist

2 months ago

Dubai, Dubai, United Arab Emirates Majid Al Futtaim Full time
Job Description

Key Responsibilities:

  • Develop and implement comprehensive marketing and branding strategies that align with the company's overall business objectives and goals.
  • Conduct in-depth research to gain valuable insights into consumer behavior, market trends, and competitive dynamics, and utilize these findings to inform campaign strategies.
  • Determine the target audience, messaging, media channels, and tactics that will best resonate with the target audience, and provide creative direction to agencies to ensure alignment with the brand's tone, voice, and visual identity.
  • Oversee the execution of marketing campaigns, ensuring timely and budget-friendly implementation with a high level of quality, and manage campaign budgets to maximize ROI.
  • Develop promotional campaigns that align with the brand's overall strategy and objectives, working closely with digital teams to create compelling promotional materials, including:
    • Sales promotions
    • Social media promotions
    • In-store promotions
  • Develop concepts and ideas that effectively communicate the company's unique selling proposition and resonate with the target audience, and create a clear and concise brief that outlines key objectives, target audience, messaging, creative direction, and channels for the campaign.
  • Ensure that all marketing materials, both digital and print, are consistent with the brand's tone, voice, and visual identity, and monitor and report on campaign performance to inform future strategies.

Requirements:

  • Strong understanding of marketing and branding principles and their application in a business context.
  • Excellent research and analytical skills, with the ability to interpret data and inform strategic decisions.
  • Strong creative direction and project management skills, with the ability to lead cross-functional teams and agencies.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with stakeholders and teams.