Marketing Strategy Director

4 days ago


Sharjah, Sharjah, United Arab Emirates Americana Restaurants Full time

A highly experienced marketing professional is required to join the Americana Restaurants team in a key leadership role. This position involves overseeing all aspects of brand perception, communication, and transaction driving for the fast-casual burger chain.

Scope Management:

The successful candidate will be responsible for managing the brand's scope across the UAE and Kuwait regions, as well as providing supervisory guidance in Egypt.

Key Responsibilities:
  • Refine the Brand Vision: Utilize data gathering techniques, such as surveys and in-store polls, to inform the Country GM and Brand Director on refining the fast-casual positioning of Wimpy for the Egyptian market.
  • Strategy/Planning: Develop structured calendars and execution plans to bring the brand positioning to life, including year menu innovation calendars, quarterly LTOs and brand campaigns, and weekly specific actions on each channel.
  • Execution: Lead the creation of detailed execution plans for complex tasks, such as creative shoots with external agencies, price changes affecting all channels, and social media competitions.
Essential Skills:
  • 10-12 years of experience in marketing with renowned brands.
  • Arabic language proficiency.
  • Excellent verbal and written communication skills.
  • Problem-solving skills, analytical thinking, and lead-through-influence abilities.


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