Marketing Communications Manager
5 days ago
We are seeking a highly skilled Digital Marketing Manager to join our team at Emirates Park Zoo. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives brand awareness, improves brand recognition, and boosts online engagement.
You will work closely with cross-functional teams to design, build, and maintain our social media presence, display advertising campaigns, and email marketing initiatives. The ideal candidate will have a strong background in digital marketing, with expertise in paid search, SEO, PPC, and affiliate programmes.
Requirements
- Bachelor's or Master's degree in marketing, IT, or a related business field.
- Proven working experience in digital marketing, preferably multilingual with a strong preference for English/Arabic.
- Demonstrable experience leading and managing SEO/SEM marketing teams and managing database development, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web trends, MOZ, SEO Rush).
- Working knowledge of ad-serving tools.
- Experience in setting up and optimizing Google AdWords campaigns.
- Advanced working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
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