Marketing Communications Manager

5 days ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Emirates Park Zoo Full time

We are seeking a highly skilled Digital Marketing Manager to join our team at Emirates Park Zoo. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives brand awareness, improves brand recognition, and boosts online engagement.

You will work closely with cross-functional teams to design, build, and maintain our social media presence, display advertising campaigns, and email marketing initiatives. The ideal candidate will have a strong background in digital marketing, with expertise in paid search, SEO, PPC, and affiliate programmes.

Requirements

  1. Bachelor's or Master's degree in marketing, IT, or a related business field.
  2. Proven working experience in digital marketing, preferably multilingual with a strong preference for English/Arabic.
  3. Demonstrable experience leading and managing SEO/SEM marketing teams and managing database development, email, social media, and/or display advertising campaigns.
  4. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  5. Experience in optimizing landing pages and user funnels.
  6. Experience with A/B and multivariate experiments.
  7. Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web trends, MOZ, SEO Rush).
  8. Working knowledge of ad-serving tools.
  9. Experience in setting up and optimizing Google AdWords campaigns.
  10. Advanced working knowledge of HTML, CSS, and JavaScript development and constraints.
  11. Strong analytical skills and data-driven thinking.
  12. Up-to-date with the latest trends and best practices in online marketing and measurement.


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