Marketing Communication Manager
2 weeks ago
Implementing marketingplan and budget for thefacility
Support in theplanning of marketing startegies for the Entity. And implementationof all marketing startegies in theEntity.
Implementing promotional plans forfacility staff / customers to guarantee a steady stream ofcustomers especially during off peakperiods
Allocating and controlling marketingbudget across internal and external sponsorship, profiling andadvertising costs
Reviewing and approvingsubordinate budget inquires whenrequired
Implementing the marketing andcommunication strategy to meet academic and clinical objectivesImplementing the advertising and mediaplan
Conducting MarketResearch
Evaluating products,prices and services to maintain highest standards of integrity inall UAE operations, including analysis of competitor products,price, promotion and services
Identifyingmarket needs by conducting market research activities in order tounderstand customer needs, priorities andaspirations
Managing and overseeing theproduction of marketing collateral and other communication materialfor marketing and customerattraction
CoordinatingEvents
Coordinating continuouspromotional programs, conventions andmeetings
Ensuring these events are wellattended and organized
Implementing brandpositioning, including market activities andforecasting
Maintaining up to date competitorinformation so as to ensure facility retains its competitive edgein the marketplace
Responsible forcoordination of communicationprograms
Marketing, managing andcommunicationg the facilitybrand
Communicating thefacility brand to UAE audiences to ensure that position and brandstrength are understood by all UAEclients/customers/patients
Coordinating withmedia organizations to create awareness about the facility andpromote the facility's mission, clinical programs, staffand events
Directing andoverseeing all marketing projects and serving as main projectmanager when required
Managing production offacility promotional items and gifts
Drivingthe implementation of the annual calendar of marketing andpromotional events and activities
Developingideas and opportunities for feature articles, interviews,presentations, and other public relations activities that promoteawareness of facility
Representing facility tothe press and public where required (exhibitions, road shows,interview programs) in an ethicalmanner
Identifying and establishing anappropriate community engagement program in the UAE and in keyinternational markets
Developing key corporatecommunications within the UAE (including special events, brochures,website, and other mediums in strategically importantareas)
Developing and monitoring the deliveryof facility paper-based and electronic promotional materials,including the maintenance of the core external web pages for thefacility
Qualifications
Required:
6-8 years of relevantprogressive experience in a similar role with 3 years ofsupervisoryexperience
Desired
Experiencein a large healthcare facility
Direct Marketing,MarketingSkills,Marketing Strategy
Employment Type: Full-time
Department / FunctionalArea: Marketing
Experience: years
Gender: Male
Vacancy: 1
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