Marketing Communication Manager

2 weeks ago


Abu Dhabi, Abu Dhabi, United Arab Emirates SEHA Full time
Roles and responsibilities

Implementing marketingplan and budget for thefacility

Support in theplanning of marketing startegies for the Entity. And implementationof all marketing startegies in theEntity.

Implementing promotional plans forfacility staff / customers to guarantee a steady stream ofcustomers especially during off peakperiods

Allocating and controlling marketingbudget across internal and external sponsorship, profiling andadvertising costs

Reviewing and approvingsubordinate budget inquires whenrequired

Implementing the marketing andcommunication strategy to meet academic and clinical objectivesImplementing the advertising and mediaplan

Conducting MarketResearch

Evaluating products,prices and services to maintain highest standards of integrity inall UAE operations, including analysis of competitor products,price, promotion and services

Identifyingmarket needs by conducting market research activities in order tounderstand customer needs, priorities andaspirations

Managing and overseeing theproduction of marketing collateral and other communication materialfor marketing and customerattraction

CoordinatingEvents

Coordinating continuouspromotional programs, conventions andmeetings

Ensuring these events are wellattended and organized

Implementing brandpositioning, including market activities andforecasting

Maintaining up to date competitorinformation so as to ensure facility retains its competitive edgein the marketplace

Responsible forcoordination of communicationprograms

Marketing, managing andcommunicationg the facilitybrand

Communicating thefacility brand to UAE audiences to ensure that position and brandstrength are understood by all UAEclients/customers/patients

Coordinating withmedia organizations to create awareness about the facility andpromote the facility's mission, clinical programs, staffand events

Desiredcandidate profile

Directing andoverseeing all marketing projects and serving as main projectmanager when required

Managing production offacility promotional items and gifts

Drivingthe implementation of the annual calendar of marketing andpromotional events and activities

Developingideas and opportunities for feature articles, interviews,presentations, and other public relations activities that promoteawareness of facility

Representing facility tothe press and public where required (exhibitions, road shows,interview programs) in an ethicalmanner

Identifying and establishing anappropriate community engagement program in the UAE and in keyinternational markets

Developing key corporatecommunications within the UAE (including special events, brochures,website, and other mediums in strategically importantareas)

Developing and monitoring the deliveryof facility paper-based and electronic promotional materials,including the maintenance of the core external web pages for thefacility

Qualifications

Required:

6-8 years of relevantprogressive experience in a similar role with 3 years ofsupervisoryexperience

Desired

Experiencein a large healthcare facility

KeySkills
Direct Marketing,MarketingSkills,Marketing Strategy
Employment Type: Full-time
Department / FunctionalArea: Marketing
Experience: years
Gender: Male
Vacancy: 1

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