Marketing & Communications Account manager
1 day ago
We are seeking a Marketing & Communications Account Manager to lead marketing initiatives for a newly launched Leisure brand. This role requires an experienced marketing professional with a strong background in the leisure sector, capable of developing and executing high-impact marketing and communication strategies while engaging with both senior management and customers.
Key Responsibilities
- Marketing Strategy & Execution: Develop and implement integrated marketing plans for the Leisure brand, ensuring alignment with business objectives.
- Brand Management: Position and elevate the brand across key markets through effective storytelling, brand activations, and audience engagement strategies.
- Campaign Management: Plan and execute multi-channel marketing campaigns, including digital, social media, PR, and experiential marketing.
- Stakeholder & Customer Engagement: Represent the brand confidently in high-profile meetings, industry events, and customer interactions.
- International Exposure: Support international marketing efforts, partnerships, and collaborations to expand brand reach.
- Creative Content & Communications: Develop compelling marketing materials, press releases, and customer engagement strategies tailored to the leisure sector.
- Market Research & Insights: Analyze market trends, customer behavior, and competitor activities to drive data-driven marketing decisions.
- Event Management: Plan and oversee promotional events and activations, enhancing brand visibility and customer experience.
Qualifications & Experience
- 5-8 years of marketing and communications experience, with a strong background in leisure (mandatory).
- Proven experience in brand positioning, digital marketing, PR, and stakeholder engagement.
- Ability to confidently present to senior management and engage with high-profile customers.
- Experience in international marketing projects is a plus.
- Strong creative and strategic thinking, with excellent communication and project management skills.
- Presentable, professional, and confident in representing a luxury brand.
Mid-Senior level
Employment TypeFull-time
Job FunctionMarketing
IndustriesMaritime Transportation
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