Fintech Growth Strategist
7 days ago
About RootPe: As a pioneering Tokenization Studio built on an immutable ledger, RootPe empowers businesses to tokenize digital assets, automate financial workflows, and ensure regulatory compliance. Our modular API/SDK-based solutions cater to fintechs, startups, banks, and regulators from both web2 and web3 sectors.
Role Overview: As the Head of Marketing & Growth at RootPe, you will develop and implement go-to-market marketing strategies across channels (brand, social & communities, content & PR, SEM, events etc) primarily in the UK, Europe, US, and APAC regions. This role demands a proactive leader with a proven track record in fintech, financial services, and infrastructure industries across web2 and web3 ecosystems.
Key Responsibilities:
- Craft comprehensive marketing and growth strategies to launch RootPe, focusing on major financial institutions
- Develop targeted PR & content strategies for different channels and sales assets to boost user engagement and build sales funnels
- Exceptional written and verbal communication skills to craft engaging messages for diverse audiences
- Experience in implementing B2B and B2C campaigns across Europe, US, UK, and APAC markets for web2 and web3 audiences
- Hands-on experience in managing and growing social media and community channels
- Proficient in utilizing data to inform strategic decisions and optimize marketing channels
- Experience in building and managing high-performing marketing teams and setting KPIs against company goals
Why RootPe?
You'll join a visionary team committed to redefining financial infrastructures globally. Enjoy significant autonomy, make a substantial impact, and develop the company culture and values. Join us in our mission to build RootPe into one of the top financial infrastructure companies in the world.
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