Fintech Product Marketing Lead

4 days ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Bybit Full time

Bybit Abu Dhabi Emirate is a leading global cryptocurrency exchange, ranked among the top two exchanges by volume with over 60 million users worldwide. Since our founding in 2018, we've been offering a professional platform for crypto investors and traders, featuring an ultra-fast matching engine, 24/7 customer support, and multilingual community assistance.

We are committed to delivering exceptional service and innovative solutions to empower users to manage and trade digital assets with confidence.

We're seeking a highly skilled and results-driven Fintech Product Marketing Lead to lead the growth and user adoption of Bybit Pay. In this role, you will develop and execute innovative marketing strategies, drive brand awareness, and optimize user acquisition funnels.

This role requires a passion for fintech, blockchain payments, and digital marketing. If you're looking for an exciting opportunity to make an impact in a fast-evolving industry, we encourage you to apply.

About the Role

The successful candidate will have a strong understanding of blockchain payments, crypto wallets, and financial services. They will be responsible for developing and implementing comprehensive marketing strategies to drive user adoption and increase transaction volume for Bybit Pay.

  • Develop and implement multi-channel marketing campaigns, including social media, paid advertising, influencer marketing, partnerships, and community engagement.
  • Monitor the performance of marketing campaigns and provide data-backed insights based on an understanding of current crypto news to optimize future initiatives.
  • Work closely with product, business development, and operations teams to align marketing efforts with business goals.
Requirements

To succeed in this role, you'll need:

  • Minimum 3 years of experience in marketing or operations, with a strong focus on the payments or crypto industry.
  • Proven experience in digital marketing, user acquisition, and growth strategies.
  • Strong understanding of blockchain payments, crypto wallets, and financial services.
  • Data-driven mindset with the ability to track, analyze, and optimize campaign performance.
  • Excellent communication skills, capable of influencing strategy and articulating complex products to diverse audiences.


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