Product Marketing Manager

1 week ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Qashio Full time
The Product Marketing Manager plays a pivotal role in driving the market success of our products by crafting and executing compelling go-to-market strategies. We're on the lookout for a creative, strategic leader who can seamlessly integrate brand, content, performance, and sales enablement. You will work closely with the Head of Marketing and the Product team to translate product features into impactful marketing communication, focusing on customer needs and target audiences. You will drive product adoption and brand elevation through integrated marketing initiatives, scaling content, demand generation, and high-impact campaigns, crafting data-driven narratives that resonate within the fintech and B2B SaaS space. Flexibility and the ability to thrive in a fast-paced startup environment are essential for this role.
Responsibilities
Develop, conceptualise, and execute comprehensive multi-channel go-to-market strategies and marketing campaigns for new and existing products, aligning with overall marketing and business objectives at Qashio.
Craft compelling product positioning and messaging that resonates with target audiences, highlighting key benefits and differentiators.
Create and manage product marketing content, including website copy, blog posts, case studies, and sales collateral.
Collaborate with the Marketing team to develop engaging content that drives product awareness and lead generation for our Sales team.
Work closely with the Sales team to provide sales enablement materials and training, ensuring they are equipped to effectively communicate Qashio's product value.
Plan and execute product launches, webinars, exhibitions, and other marketing events to drive product adoption and customer engagement.
Analyse marketing campaign performance and provide insights to optimize strategies and improve ROI.
Monitor and report on key product marketing metrics, including product adoption, customer feedback, and market share.
Gather and analyze customer feedback to inform product development and marketing strategies.
Actively participate in cross-functional team meetings, contributing to strategic planning and execution.
Conduct customer and market analyses to understand the competitive landscape, establish product differentiators, and develop strategic product positioning and messaging that differentiates Qashio in the fintech SaaS landscape.
Collaborate closely with the marketing team to enhance visual storytelling and ensure consistent, high-quality brand aesthetics across all marketing channels.
Lead the development and execution of the growth marketing playbook, ensuring best practices are implemented and refined.
Qualifications
5+ years of hands-on product marketing experience in a B2B SaaS environment.
A degree in marketing, business administration, or a related field.
Proven track record of successfully launching and marketing software products.
Proven ability to create and optimise high-impact marketing copy for diverse platforms, including websites, ads, blogs, emails, and product materials.
Strong understanding of marketing principles, including product positioning, messaging, and go-to-market strategy.
Excellent written and verbal communication skills, with the ability to create compelling marketing content.
Strong analytical skills, with the ability to analyze market data and marketing campaign performance.
Experience with marketing automation tools and CRM systems.
Demonstrated experience and interest in the fintech space; previous experience in a fintech company is a significant advantage.
Strong creative and aesthetic sense, with an understanding of modern design principles and brand storytelling.
A good understanding of accounting and expense management systems.
Experience with digital marketing strategies and tactics.
#J-18808-Ljbffr

  • Product Marketing Manager

    1 week ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Talent Full time

    ResponsibilitiesDevelop and execute go-to-market strategies to drive product adoption and revenue growth.Conduct market research to identify customer needs, competitors, and market trends.Create compelling marketing messages and collateral to effectively communicate product features and benefits.Collaborate with cross-functional teams to define and refine...

  • Product Marketing Manager

    1 week ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Etihad Airways Full time

    The Product Marketing Manager is responsible for executing the product marketing function at Etihad, with a core focus on supporting and driving the brand narrative around our passenger product and experience both on the ground and in the air.The role will ensure that consistent narrative is developed across all communications, that everything that is...

  • Product Marketing Manager

    7 days ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Etihad Airways Full time

    The Product Marketing Manager is responsible for executing the product marketing function at Etihad, with a core focus on supporting and driving the brand narrative around our passenger product and experience both on the ground and in the air.The role will ensure that consistent narrative is developed across all communications, that everything that is...

  • Product Marketing Manager

    1 week ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Etihad Airways Full time

    Synopsis The Product Marketing Manager is responsible for executing the product marketing function at Etihad, with a core focus on supporting and driving the brand narrative around our passenger product and experience both on the ground and in the air.The role will ensure that consistent narrative is developed across all communications, that everything that...

  • Production Supervisor

    6 days ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates National Food Product Company LLC Full time

    Bachelor of Technology/Engineering (Mechanical)Nationality: Any NationalityGender: MaleVacancy: 1 VacancyJob DescriptionThe Production Supervisor is responsible for overseeing and managing the production process of bottled water products. The role involves coordinating and leading a team of production staff, ensuring efficient and timely production while...

  • Production Supervisor

    3 hours ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates NFPC(Natural Food Product Company) Full time

    Production Supervisor Jobs in Abu Dhabi, UAE JOB PURPOSE The role holder will be responsible for managing the shift for the Blow Moulding operation and ensure the production plan is executed as per the target/demand. Accountable for supervising, training the operators in Mould change operations, work-order closure in the system & responsible for the basic...

  • Product Marketing Manager

    4 hours ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Etihad Full time

    Synopsis The Product Marketing Manager is responsible for executing the product marketing function at Etihad, with a core focus on supporting and driving the brand narrative around our passenger product and experience both on the ground and in the air.The role will ensure that consistent narrative is developed across all communications, that everything that...

  • Product Marketing Manager

    3 weeks ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Talent Full time

    Responsibilities• Develop and execute go-to-marketstrategies to drive product adoption and revenue growth.• Conductmarket research to identify customer needs, competitors, and markettrends.• Create compelling marketing messages and collateral toeffectively communicate product features and benefits.• Collaboratewith cross-functional teams to define...

  • Product Marketing Manager- Dubai

    1 week ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Snap Inc. Full time

    Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that...

  • Product Marketing Adoption

    3 weeks ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Acent High Soft Technologies Pvt. Ltd. Full time

    Skills required :Proven experience in productmarketing, product management, or related roles.Experience withproduct adoption and customer engagement programs is a plus.Shouldable to manage business communication.Ability to craft productstories and convert into marketing slides and lead marketingcommunication.Strong understanding of marketing principles...

  • Product Manager

    1 week ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates GCG Enterprise Solutions Full time

    Established in 1982, The Digital Imaging Office Services Solutions of Gulf Commercial Group was created to become a leading office automation solutions provider for the thriving UAE market. By embracing the printing industry's phenomenal digital transformation over the years, GCG-DDS developed a natural proclivity for new technologies and gained an enviable...

  • Product Marketing Manager – Etihad Airways

    5 days ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Rihlat Travel News Full time

    The Product Marketing Manager is responsible for executing the product marketing function at Etihad, with a core focus on supporting and driving the brand narrative around our passenger product and experience both on the ground and in the air.The role will ensure that consistent narrative is developed across all communications, that everything that is...

  • Product Marketing Manager – Etihad Airways

    6 days ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Rihlat Travel News Full time

    The Product Marketing Manager is responsible for executing the product marketing function at Etihad, with a core focus on supporting and driving the brand narrative around our passenger product and experience both on the ground and in the air.The role will ensure that consistent narrative is developed across all communications, that everything that is...

  • Product Manager

    1 day ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates ADIB Full time

    Role :Product Manager – Cards & Remote SalesLocation :DubaiRole Purpose :Manage existing Co-brand relationships along with core cards portfolio. Responsible for the launch of new ADIB covered card products and new channel introduced by ADIB Remote. Develops and implements marketing plans and strategies to drive business growth and meet business targets....

  • Product Manager

    7 days ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates BettingJobs Full time

    Our client, having recently been awarded and successfully launched the national lottery in the UAE, is now seeking to appoint a Product Manager – Lottery.Responsibilities:- Develop and execute product strategies for lottery games, ensuring alignment with business objectives and market trends.- Lead the end-to-end product lifecycle from ideation and concept...

  • Product Manager

    16 hours ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates BettingJobs Full time

    Job DescriptionOur client, having recently been awarded and successfully launched the national lottery in the UAE, is now seeking to appoint a Product Manager Lottery.Responsibilities:- Develop and execute product strategies for lottery games, ensuring alignment with business objectives and market trends.- Lead the end-to-end product lifecycle from ideation...

  • Product Manager

    5 days ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates ADSS Full time

    ADSS Abu Dhabi Emirate, United Arab EmiratesADSS is a successful retail and institutional brokerage based in Abu Dhabi. The company is currently undergoing a multi-year transformation to become a fast growing, purpose-led, data-driven enterprise that delivers market-leading personalized content, propositions, and experiences to traders. To reinforce...

  • Product Manager

    4 hours ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates BettingJobs Full time

    Direct message the job poster from BettingJobs Our client, having recently been awarded and successfully launched the national lottery in the UAE, is now seeking to appoint a Product Manager – Lottery. Responsibilities: Develop and execute product strategies for lottery games, ensuring alignment with business objectives and market trends. Lead the...

  • Marketing Executive

    1 day ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates French Vision Advertising & Marketing Full time

    Get AI-powered advice on this job and more exclusive features. We are looking for a highly organized, motivated, and professional English mother tongue or fully bilingual candidate to join our administrative, client servicing, and creative team. You should be confident, hard-working, and capable of multi-tasking under pressure while ensuring high-quality...

  • product manager

    3 days ago

    Abu Dhabi, Abu Dhabi, United Arab Emirates Al Nahiya Group Full time

    PRODUCT MANAGERAbu Dhabi, United Arab Emirates | Posted on 10/16/2018ResponsibilitiesGain a deep understanding of customer experience, identify and fill product gaps, and generate new ideas that grow market share, improve customer experience, and drive growth.Create buy-in for the product vision both internally and with key external partners.Take part in...