Digital Marketing and Communications Manager
1 month ago
Asterix Communications is seeking a highly skilled Digital Marketing and Communications Manager to join our Corporate Marketing team in the Middle East. As a key member of our team, you will be responsible for developing and executing our digital marketing strategies to drive business growth and enhance our online presence.
The ideal candidate will have a deep understanding of digital marketing principles, excellent analytical skills, and the ability to stay up-to-date with the latest trends in the industry. You will work closely with our internal teams, including graphic design, CRM, and social media, to align digital targets and ensure cohesive brand messaging.
Key ResponsibilitiesWebsite and SEO
- Oversee the website's functionality and performance, ensuring relevant and accurate content, and no broken links.
- Work with our IT team and global marketing teams to maintain website hosting and server management.
- Maximize website configurations and create landing pages to improve organic search rankings.
- Develop and implement on-page and off-page SEO strategies to increase website traffic.
- Monitor and analyze website traffic and performance metrics using tools like Google Analytics.
Digital Advertising
- Develop effective brand awareness and lead generation campaigns for our business and clients.
- Plan, execute, and optimize paid search campaigns across Google Ads, Meta, and Instagram.
- Create and manage PPC campaigns, including campaign setup, copy, keyword bidding, and budget management.
- Plan, implement, and optimize paid social media campaigns, develop audience targeting strategies, and assist in creating ad copy, imagery, and video content.
Email Marketing
- Oversee the creation of all corporate email marketing campaigns, following brand guidelines and best practices.
- Segment email lists based on contact ownership, demographics, and behaviors to ensure targeted messaging.
- Utilize marketing automation tools to set up drip campaigns, automated workflows, and triggered emails for lead nurturing and customer engagement.
Skills and Experience
- 5+ years of experience in digital marketing, with a strong technical understanding of digital marketing tools and platforms.
- Proficiency in SEO tools, Google Ads, and email marketing platforms.
- Proven track record in developing data-driven campaigns that yield measurable ROI and contribute to long-term brand recognition.
- Strong communication skills and ability to collaborate with diverse teams to align on digital marketing performance and ROI.
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