Digital Marketing Director

1 month ago

Dubai, Dubai, United Arab Emirates Asterix Communications Full time
Job Title: Associate Performance Director

A key role within our agency team, leading strategy and operations on large accounts, managing a team of passionate managers and executives, and working closely with the General Manager.

Key Responsibilities:
  • Client Leadership:
    • Develop a client-centric approach, understanding their business and competitive landscape, and creating a vision and strategy across all client business and markets.
    • Communicate effectively with senior-level client stakeholders to deliver solutions and strategies that build business value.
    • Build relationships based on trust and real partnership.
    • Collaborate with team members to ensure strategies are aligned with the team's overall vision and operating model.
    • Provide a clear vision for annual achievements and have a clear plan regarding timelines, delivery, and targets.
    • Ensure the team delivers best-in-class client servicing across your book of accounts.
  • Agency Growth:
    • Support new business pitches and identify opportunities for growth across a portfolio of clients.
    • Drive innovation and automation across all disciplines and clients.
    • Maintain up-to-date knowledge of industry trends and best practices.
  • Account Management:
    • Take accountability for budgets and performance targets, focusing on how to consistently achieve clients' targets.
    • Develop specific audience strategies and utilize 1P data to drive growth and personalization.
    • Identify best practice digital techniques and tools to support campaigns and optimization.
    • Establish and monitor KPIs to assess the success of campaigns and strategies.
    • Understand client products and commercial objectives as well as clients themselves.
    • Strong project management against deadlines.
    • Be aware of campaign performance, proactively addressing potential performance issues.
  • People Management:
    • Manage a direct people team to develop, motivate, direct, and support team members, ensuring appropriate resourcing on the accounts.
    • Act as custodian of the quality of work delivered to clients.
    • Enable and empower teams to deliver on our excellence promise.
    • Support in interviewing, hiring, and onboarding new talent.
    • Conduct regular performance reviews and feedback sessions with team members.
    • Foster a collaborative and innovative team culture.
Requirements:
  • Minimum of 6 years of experience in performance marketing.
  • Robust experience managing medium to large accounts.
  • Strong leadership skills and operational ability.
  • Deep knowledge and passion for digital marketing.
  • Proven strategic and planning skills.
  • Experience working with performance marketing tools such as Google Marketing Platforms SA360, Google Analytics, Social Management Tools, and CDPs.
  • Strong people management skills, able to adapt your working style according to the different personas in your team and be an effective mentor.
  • Possess a data and analytics mindset: deep understanding of the digital ecosystem, tracking, tech stack, and measurement.
  • An effective communicator who can articulate thoughts in a clear and concise manner.
  • Detail-oriented with exceptional critical thinking and problem-solving abilities.
  • Strong knowledge of where Paid Search and Paid Social fits within the larger marketing mix.
  • Proficiency in Google Ads, Facebook ads, Snap ads, Tik Tok ads, etc.
  • Proficient in Google Marketing Platform environment: Certification across Search and Social platforms preferred.
  • Google Analytics certification preferred.
  • Extremely competent with MS Excel & PowerPoint.

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