Fintech Marketing Director
4 days ago
We are looking for a seasoned marketing expert to drive Lean Technologies' marketing initiatives in the rapidly evolving open banking ecosystem. The ideal candidate will combine deep fintech marketing expertise with an understanding of the unique nuances of the KSA and broader MENA markets.
Lean Technologies is a regulated open banking and open finance company operating across the UAE and Saudi Arabia. We have processed billions of dollars, and our products have connected with hundreds of thousands of accounts across the region.
The successful candidate will be responsible for building our brand presence, educating the market about open banking opportunities, and generating revenue for the business.
To achieve this, you will lead our marketing team while collaborating with product, sales, and leadership to align our go-to-market approach with business objectives.
- Develop and execute a comprehensive marketing strategy that positions Lean Technologies as the leading open banking player in the region.
- Create compelling narratives that communicate the value of open banking and Lean's solutions to different stakeholders (financial institutions, fintechs, regulators).
- Design and implement targeted campaigns to drive adoption of our API platform among developers and financial decision-makers.
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