Digital Marketing Strategist
5 days ago
Emirates NBD is a leading financial services institution in the UAE, serving over 20 million customers across 13 countries. With a presence in 853 branches and 4,213 ATMs/SDMs, we offer a wide range of banking products and services, including retail banking, corporate and institutional banking, Islamic banking, investment banking, private banking, asset management, global markets, and treasury.
About the RoleWe are seeking a highly skilled Digital Marketing Specialist to join our team in Dubai. As a Digital Marketing Specialist, you will be responsible for driving acquisitions through digital marketing channels, transforming and managing online customer journeys, and executing campaigns across display, pay-per-click, and social media platforms.
Key Responsibilities- Develop and execute digital marketing strategies to drive online leads and conversions.
- Manage and optimize digital marketing campaigns across display, pay-per-click, and social media platforms.
- Monitor and analyze campaign performance, providing insights and recommendations to improve key performance indicators.
- Collaborate with the campaign management team to ensure leads are actioned and insights are passed back.
- Report results and business performance to the marketing and product teams.
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- Strong understanding of Search Engine Marketing (SEM) and experience working on display and social media as acquisition-driving channels.
- Expert knowledge in using digital marketing solutions, including Google Analytics, AdWords, and GSC.
- Experience with website analysis using various analytics tools, including Google Analytics and internal reporting tools.
- Expertise in performance monitoring, tracking, and budget management.
- Competitive salary package.
- Strong emphasis on work-life balance.
- Generous annual leave entitlement and private healthcare.
- World-class learning and development platform and career development opportunities.
- Preferential banking facilities for employees.
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