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Mobile App Marketing Strategist

3 months ago

Dubai, Dubai, United Arab Emirates Reap HR Consultancy Full time
Position Overview

Reap HR Consultancy is seeking a qualified Digital Marketing Expert to join our team. The ideal candidate will possess a minimum of 5 to 6 years of experience in the field of digital marketing, specifically focusing on mobile applications.

Key Responsibilities
  • Manage and enhance the ranking and ratings of mobile applications.
  • Conduct thorough analysis of various app store markets and provide actionable recommendations for apps and games.
  • Demonstrate substantial experience in App Store Optimization (ASO) and Search Engine Optimization (SEO).
  • Oversee the App Store Optimization process for our games and applications, which includes:
    • Evaluating the performance of our products on app store platforms.
    • Establishing an ASO strategy to boost conversion rates on game and app pages.
    • Monitoring the impact of optimizations on download metrics.
    • Developing and refining the company's App Store Optimization strategy and guidelines.
    • Gaining expertise in app store specifics and ensuring effective implementation of these criteria.
    • Creating and publishing digital marketing content.
Qualifications
  • Strong analytical capabilities.
  • Comprehensive understanding of the mobile application market.
  • Proficient communication skills across various levels, with the ability to influence development and marketing teams.
  • Exceptional written and verbal communication skills.
  • Project management experience with a proven ability to lead initiatives through to completion.
  • Self-motivated with the ability to work independently.
  • Experience in the mobile industry.
  • Familiarity with SEO and ASO is advantageous.
  • Strong research skills to identify new techniques for improving app download rankings and ratings.
Compensation and Benefits

Salary: To be determined
Benefits: As per UAE law