Online Marketing Manager
6 days ago
We are seeking an experienced Digital Marketing Specialist to join our team at PlaySmart FZC. As a key member of our team, you will be responsible for developing and executing digital marketing strategies that drive brand awareness and sales.
Key Responsibilities
- Develop and Execute Online Marketing Strategies: Design and implement effective digital marketing campaigns to enhance brand awareness and drive traffic.
- Collaborate with Cross-Functional Teams: Work closely with various teams to integrate digital marketing activities into overall marketing plans.
- Analyze Market Trends and Competitor Activities: Analyze market trends, competitor activities, and customer behavior to identify opportunities and threats.
Campaign Management
- Plan, Create, and Manage Campaigns: Develop and execute online marketing campaigns across platforms like Amazon, Flipkart, and other e-commerce channels.
- Campaign Performance Monitoring and Optimization: Track campaign performance, analyze data, and optimize campaigns to achieve key performance indicators (KPIs).
SEO and SEM
- Implement SEO Strategies: Enhance website visibility through organic search rankings.
- Manage Pay-Per-Click (PPC) Campaigns: Optimize PPC campaigns for optimal ROI and cost-per-click efficiency.
Content Marketing
- Develop Engaging Content: Create high-converting content for online marketing activities, including product listings, ads, and social media posts.
- Ensure Consistency and Quality: Maintain consistency and quality of content across all digital platforms.
Social Media Management
- Create and Manage Social Media Campaigns: Increase brand awareness and engagement through social media marketing campaigns.
- Monitor and Respond to Inquiries: Monitor social media channels, respond to inquiries, and manage online reputation.
Data Analysis and Reporting
- Analyze and Report on Campaign Performance: Utilize analytics tools to track, analyze, and report on digital marketing performance.
- Provide Actionable Insights: Offer recommendations based on campaign results.
Qualifications and Skills
- Bachelor's degree in Marketing, Business, or related field.
- Minimum of 3 years of experience in digital marketing, with a focus on e-commerce platforms like Amazon and Flipkart.
- Proficiency in digital marketing tools, SEO/SEM, social media platforms, and advertising platforms.
- Strong analytical skills and data-driven mindset.
- Excellent communication and interpersonal skills.
- Ability to work in a fast-paced environment and meet tight deadlines.
- Certifications in digital marketing (e.g., Google Ads, Facebook Blueprint) are a plus.
We are committed to providing a dynamic and innovative work environment where your expertise will be valued and your ideas will contribute to the growth of our organization.
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