Global Marketing Operations Specialist

7 days ago


Dubai, Dubai, United Arab Emirates Rihlat Travel News Full time
Role Overview

The Marketing Operations Specialist will oversee the delivery of brand and tactical campaigns across various paid, owned and earned channels for a number of markets. This includes ensuring campaigns are executed in accordance with brand guidelines and delivering on the briefs provided by the Manager Marketing Communications.

This role is responsible for managing relationships with multiple agencies across varying specialisms to ensure quality execution of campaigns across defined markets.

Key Responsibilities
  1. Develop and execute campaigns across various paid, owned and earned channels in defined markets, ensuring overall campaign quality and budget adherence.
  2. Translate internal marketing briefs for creative and PR agencies, working with the agencies to develop campaign responses for MMC sign off, for small to medium size/complexity markets.
  3. Oversee and manage agencies (media, creative and PR) during campaign implementation, ensuring timely delivery as per agreed brief and maintaining quality of assets released at broadcast. Escalate any issues or concerns to the Marketing Operations Manager and, where required, to the Media Regional Manager.
  4. Build strong relationships with agencies, providing guidelines and framework for the Emirates brand, while also working together to drive creative inspiration. Provide feedback to Media and Corporate PR on agency performance.
  5. Collaborate with teams across the department, particularly working closely with the MMC from a commercial requirements perspective, and developing a strong relationship with the Strategic Planner to ensure data-driven insights and recommendations are driven into campaigns across all defined markets.
  6. Communicate effectively with Marketing Operations Managers, Media Regional Managers, and MMCs to ensure variations or potential issues are recognised and understood, while retaining responsibility for independent execution upon sign off of the brief response from the MMC.
  7. Ensure the brand promise and customer experience are fully represented in campaigns across all touchpoints in all defined markets. Leverage data-driven recommendations from the Strategic Planner in campaign planning and execution, ensuring customer centricity in all campaign work.
  8. Determine budgetary requirements for assigned markets and make workable recommendations for optimization of the budget where possible, across each market. Monitor and forecast budget utilization, providing timely recommendations to the MMC in situations of forecasted overspend or underspend.
  9. Collect data from internal and external sources, such as agencies and Marketing Analytics. Using in-flight data, ensure the campaign continues to be optimized for the objective. Collect post-campaign data to gather learnings and adjust future campaigns as needed.


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