Global Marketing Coordinator
7 days ago
Role Overview
The Marketing Operations Specialist at Emirates plays a critical role in ensuring the success of brand and tactical campaigns across multiple markets. The specialist is responsible for managing agency relationships, overseeing campaign implementation, and ensuring quality execution and adherence to brand guidelines.
Main Responsibilities
- Develop and execute campaigns across various paid, owned, and earned channels in defined markets, ensuring overall campaign quality and budget compliance.
- Manage agency relationships and oversee campaign implementation to ensure timely delivery and quality asset maintenance.
- Translate internal marketing briefs for creative and PR agencies, working with the agencies to develop campaign responses for MMC sign-off.
- Collaborate with teams across the department to ensure data-driven insights and recommendations are integrated into campaigns.
- Determine budgetary requirements for assigned markets and make workable recommendations for optimization.
- Collect data from internal and external sources to optimize campaign performance and gather learnings for future campaigns.
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