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Arabic Campaign Lead

1 week ago

Dubai, Dubai, United Arab Emirates Deriv Full time

As a seasoned Arabic Campaign Lead, you will play a pivotal role in driving Deriv's digital marketing efforts in the MENA region. With a strong focus on creating engaging and culturally relevant campaigns, you will be responsible for developing and executing marketing strategies that resonate with our target audience.

To succeed in this role, you will need to possess a deep understanding of the MENA market and its unique characteristics. You will also require excellent communication skills, both in Arabic and English, as well as the ability to work effectively in a multicultural environment.

Your Key Responsibilities:

  • Develop and execute marketing strategies that drive engagement and conversions in Arabic-speaking markets
  • Collaborate with cross-functional teams to align marketing efforts and ensure brand consistency
  • Conduct market analysis and provide insights to inform marketing decisions
  • Manage and optimize marketing campaigns to achieve desired outcomes
  • Stay up-to-date with the latest trends and developments in digital marketing and AI technology

About You:

  • You are native / fluent in Arabic with excellent English communication skills
  • You have 5-8 years of experience in digital marketing, particularly in MENA markets
  • You demonstrate expertise in Arabic content creation and regional marketing
  • You possess strong understanding of MENA cultural nuances and market dynamics
  • You show proficiency in PPC and social media marketing for Arabic audiences
  • You have experience or enthusiasm for embracing AI technologies in marketing processes