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Marketing Campaign Strategist

2 weeks ago

Dubai, Dubai, United Arab Emirates Salt Full time
Job Description

We are seeking a skilled Influencer Marketing Manager to join our team at Salt. As a key member of our marketing department, you will be responsible for developing and executing data-driven influencer marketing campaigns that drive results for our clients.

Key Responsibilities:
  • Campaign Development: Work closely with clients to understand their objectives and develop targeted influencer marketing strategies.
  • Influencer Identification: Identify and select the right influencers for each campaign based on factors such as reach, engagement, and relevance.
  • Campaign Execution: Collaborate with cross-functional teams to ensure seamless campaign execution, including content creation, social media management, and analytics tracking.
  • Performance Analysis: Conduct regular analysis of campaign performance, providing actionable insights and optimization strategies to maximize ROI.

Requirements & Qualifications:

  • Minimum 5 years of experience in influencer marketing or digital media, with a strong focus on campaign management.
  • Fluency in Arabic is a must, as you will work closely with Arabic-speaking clients and regional stakeholders.
  • Deep understanding of the Middle Eastern social media landscape, influencers, and trends.
  • Experience working with regional influencers and managing relationships with talent agencies.
  • Strong project management skills, with the ability to manage multiple campaigns simultaneously.
  • Excellent communication and negotiation skills.
  • Analytical mindset with the ability to track campaign performance and provide actionable insights.
  • Creative thinker with a passion for influencer marketing and content creation.
  • Knowledge of social media platforms, tools, and analytics software.