Marketing Insights Manager

3 weeks ago

Dubai, Dubai, United Arab Emirates Griffco Foods Full time
About the Role

We are seeking a highly skilled Marketing Insights Manager to join our team at Griffco Foods. As a key member of our marketing department, you will be responsible for driving revenue growth and managing B2B marketing programs in the Middle East.

Key Responsibilities
  • Leverage qualitative and quantitative data and analytics to derive unique insights designed to drive competitive differentiation and business strategy.
  • Leverage technology, tools, and research methods to analyze data, evaluate complex situations, predict outcomes, and drive strategic decision-making.
  • Lead in the development of regionally relevant primary and secondary research projects aligned with our strategic areas of focus.
  • Champion the integration and application of insights to deliver quantifiably superior products and solutions, uncovering significant commercial potential.
  • Develop an ecosystem of primary and secondary data partners capable of elevating our insight capabilities, addressing gaps/needs in the business from an intelligence perspective.
  • Develop and drive trends to influence future strategic business and scenario planning.
  • Leverage insights to guide strategy development, predictive industry trend forecasts, and segment positioning assessments.
  • Support the development of product category and segment strategies, generating relevant market, customer, competitor, and consumer insights.
  • Collaborate with global Insight leaders to develop and execute primary and secondary research projects.
  • Explore innovative analytical and data management tools and pioneer their incorporation to continuously grow and develop the market intelligence capability.
  • Implement new product launches.
  • Organize events and exhibitions.
Requirements
  • 8+ years of Market Intelligence/Insight capabilities in the Food Industry; preferable experience in B2B environments.
  • Preference to those who have experience in Griffco Foods' aggressive product categories (Sauces & Dressings, Seasoning, and/or Alternative Protein).
  • First-hand knowledge of the food industry and market intelligence agencies servicing it.
  • Proven ability to develop comprehensive Insight strategies.
  • Demonstrated track record of working with cross-functional global teams, in addition to working autonomously.
  • Ability to manage multiple projects and high-priority tasks.
  • High attention to detail for both written and visual content.
  • Passion for innovation and continuously adapting to the evolving needs of the world.
  • Proficient in the use of all databases (Mintel, GlobalData, Technomic, Profound, Euromonitor) and determine best source for obtaining information via the internet and other sources.
Working Relationships

Internal:

  • Reports directly to the General Manager and functionally to the VP of Marketing.
  • Works in partnership with Global and Regional Insights leaders.
  • Maintains strong working relationships with Product Category and Segment Marketing leaders.
  • Active participant in the Global Innovation Council.

External:

  • Develops and manages targeted external partner relationships.
  • Manages relationships with relevant external business partners.
  • Engages with select Commercial counterparts at targeted customer/partners.
Competencies

Marketing Specific Competencies:

  • Insight generation.
  • Data & Analytics.
  • Strategy Development.
  • Innovation & Portfolio Management.

Competency Model – Individual Contributor:

  • Global Perspective.
  • Strategic Mindset.
  • Drives Vision & Purpose.
  • Cultivates Innovation.
  • Collaborates.
  • Communicates Effectively.
  • Builds Networks.
  • Instills Trust.
  • Self-Development.
  • Situational Adaptability.

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