Data Insights Manager
1 week ago
- Customer Advocacy: Collaborate with customers and local business stakeholders to ensure their needs are prioritized in our product roadmap.
- Analytics Architecture: Design, develop, and maintain the web analytics instrumentation architecture, including Google Analytics and Tag Manager environments.
- Tag Management: Develop and implement tag management and web analytics strategies that align with business objectives.
- Pixel Management: Oversee and organize third-party tags, manage existing pixels, implement new pixels, and troubleshoot issues.
- Custom Analytics: Develop custom analytics JavaScript to create events and triggers in Tag Manager.
- Cross-Browser Compatibility: Ensure proficiency in cross-browser compatibility issues and workarounds.
- Tracking Plan: Create, implement, and manage a tracking plan to capture customer behavior in GA4 on Web and App.
- Data Quality: Perform regular audits to ensure data quality, accuracy, and completeness of information regarding Tag Manager and Analytics.
- Insights and Recommendations: Provide insights and recommendations based on web analytics data to improve website performance and user experience.
- Reporting and Dashboards: Create custom reports and dashboards using web analytics tools such as Google Analytics 4, Looker Studio, Power BI, Excel, or other analytics tools using BigQuery data.
- Collaboration: Collaborate with cross-functional teams to identify opportunities for optimization and growth through data-driven insights.
- Conversion API Tracking: Set up Conversion API tracking for main marketing platforms: Facebook, Snapchat, and TikTok.
- Training and Education: Train and educate clients on how to use web analytics tools and interpret data to make informed decisions.
This is a unique opportunity to join Robert Walters as a Digital Performance Lead, where you will be responsible for championing the needs of our customers and local business stakeholders, designing and developing web analytics instrumentation architecture, and providing insights and recommendations based on web analytics data.
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