Digital Marketing and SEO Strategist

1 week ago

Sharjah, Sharjah, United Arab Emirates ParkerConnect Full time
About the Role

We are seeking a highly skilled Digital Marketing and SEO Analyst to join our team at ParkerConnect. As a key member of our marketing team, you will be responsible for developing and implementing effective digital marketing strategies to drive business growth and improve online visibility.

Key Responsibilities
  1. Conduct Keyword Research: Utilize various tools such as Keyword Planner and Moz to identify relevant keywords and phrases that align with our business objectives.
  2. Competitive Analysis: Analyze our competitors' digital marketing strategies and identify areas for improvement in our content and web design.
  3. Track SEO Metrics: Monitor and track important SEO metrics such as organic traffic, conversion rates, and time spent on page to measure the effectiveness of our digital marketing efforts.
  4. Content Optimization: Update older content and add effective calls-to-action (CTAs) to improve user engagement and drive conversions.
  5. Performance Reporting: Report on performance metrics and compare them to our SEO goals and benchmarking data to inform future marketing strategies.
  6. Mobile Optimization: Ensure that our website and online content are optimized for mobile devices to improve user experience and search engine rankings.
  7. Link Building: Implement link building strategies and manage backlinks to build online authority and improve search engine rankings.
  8. Paid Search Campaigns: Monitor and optimize paid search campaigns to ensure maximum ROI and conversion.
  9. Stay Up-to-Date with SEO Trends: Follow the latest SEO trends and best practices to stay ahead of the competition and ensure our digital marketing strategies remain effective.
  10. PPC Campaigns: Develop and implement paid search strategies and campaigns to drive conversions and improve online visibility.
  11. YouTube Campaigns: Monitor and optimize YouTube campaigns to ensure maximum ROI and conversion.
  12. Content Collaboration: Work with our content team to ensure that landing pages are effectively optimized for all PPC campaigns to drive conversions and improve user experience.
  13. Marketing and Social Media Campaigns: Develop and implement marketing and social media campaigns and strategies to drive business growth and improve online visibility.
  14. Brand Consistency: Ensure that our marketing and social media messages are consistent with our brand identity and messaging guidelines.

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