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Marketing and Brand Strategy Director

2 months ago

Dubai, Dubai, United Arab Emirates INOI Global Mobile Phones LLC. Full time
About INOI Global Mobile Phones LLC.

INOI Global Mobile Phones LLC. is a leading European electronics brand with a strong presence in the USA. The company specializes in the development and production of innovative mobile devices, offering a wide range of smartphones and tablets on Android, feature phones, and devices that blend advanced technology with stylish design. In addition to hardware, INOI develops software and digital content to enhance the user experience.

Job Overview

The Marketing and Brand Management Lead is responsible for driving the company's marketing initiatives and brand strategy, overseeing the development and execution of multi-channel campaigns, and optimizing marketing performance. This role involves managing the marketing budget, enhancing corporate identity, and ensuring consistency across all communications. The Lead will develop brand strategies that align with the company's vision, identify growth opportunities, and collaborate with cross-functional teams to integrate the brand strategy across the business.

Key Responsibilities
  • Develop and implement comprehensive marketing campaigns and projects across multiple channels, including digital and social media.
  • Monitor and analyze marketing performance metrics, adjusting strategies to optimize results and maximize ROI.
  • Manage the marketing budget, ensuring efficient allocation of resources to achieve business objectives.
Brand Strategy and Development
  • Develop and implement a brand strategy that aligns with the company's vision and goals, identifying opportunities for growth and competitive positioning.
  • Collaborate with cross-functional teams to ensure the brand strategy is integrated across all business areas.
  • Maintain and enhance the company's corporate identity, ensuring consistency across all marketing materials and communications.
Creative and Brand Storytelling
  • Lead the creative process, from concept development to execution, ensuring high-quality and impactful marketing materials.
  • Craft compelling brand stories that resonate with target audiences and drive brand engagement.
  • Collaborate with creative teams to produce engaging and consistent brand messaging.
Requirements
  • Minimum of 5 years in marketing management and brand strategy roles, with a proven track record of successful campaigns and brand initiatives.
  • Experience in managing marketing budgets and optimizing spend to achieve business goals.
We Offer
  • Opportunity to grow with a rapidly growing business.
  • Competitive salary.
  • Regular appraisals and feedback.
  • An attractive office space.