Media Strategy Lead

4 weeks ago


Dubai, Dubai, United Arab Emirates PROCTER & GAMBLE Full time

Qualificações do Cargo

  • Graduação ou Mestrado.
  • Compreensão profunda do cenário midiático.
  • Experiência em Mídia, Agência ou lado do cliente em FMCG, especialmente em Empresas Internacionais.
  • Vivência em campanhas de Publicidade em Mídias Sociais e YouTube. Experiência com KOLs/Influenciadores é um diferencial.
  • Experiência em Insights do Consumidor/Pesquisa de Mercado é um plus.
  • Habilidade analítica robusta para desenvolver estratégias de mídia baseadas em dados e insights.
  • Capacidade de lidar e analisar grandes volumes de dados complexos, utilizando habilidades avançadas em MS Excel e/ou Python, além de diversas abordagens de modelagem.
  • Curiosidade e paixão por aprender e explorar novos formatos de mídia/publicidade (ex.: Comércio Social) e novas ferramentas para análise de dados (ex.: Gen AI).
  • Excelentes habilidades de colaboração com equipes multifuncionais internas e parceiros externos, trabalhando em diferentes geografias e culturas.
  • Fortes habilidades de liderança.
  • Capacidade de liderar mudanças e impulsionar inovações.
  • Confortável em operar em uma estrutura complexa, dinâmica e ágil, com habilidade para gerenciar múltiplas prioridades.
  • Fluência em inglês é obrigatória; árabe é um diferencial.

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