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Digital Media Strategist

2 months ago

Dubai, Dubai, United Arab Emirates Jobot Full time

Job Summary

Jobot is seeking a highly skilled Digital Media Buyer to join our team. As a Digital Media Buyer, you will be responsible for developing and executing media strategies that drive business results.

Key Responsibilities

  • Collaborate with account managers to develop media strategies, building, negotiating, and implementing media plans & buys.
  • Digital campaign strategy, development, implementation, and performance.
  • Manage multiple digital campaigns and clients simultaneously, determining KPIs and benchmarks.
  • Execution, tracking, optimization, performance, and reporting of digital campaigns and key metrics.
  • Identify trends and insights and optimize spend and performance.
  • Build, foster, and nurture strong, lasting relationships with clients and internal team members.
  • Work closely with media buyers & coordinators overseeing entire campaign implementation.
  • Evaluate the success of digital strategies and campaigns and recommend optimizations pre and post campaign.
  • Negotiate competitive rates and added value for all clients.
  • Stay informed on current paid digital media trends, advances, and the continuous changes to the digital landscape.
  • Analyze market requests and create detailed POVs.
  • Schedule, attend, and participate in client, agency, and media vendor meetings as necessary, while keeping staff up to date on learnings.
  • Participate in new business pitch development and presentations.
  • Set up and maintain dashboards to show live campaign results and analytics to clients.

Requirements

  • 2+ years of digital media buying experience across all digital channels - programmatic, search, paid social (Facebook, LinkedIn, Instagram, TikTok, Snapchat, Twitter, Influencer), video, display, OTT/CTV, streaming audio, etc.
  • Bachelor's degree or equivalent work experience.
  • Understanding of ad operations, media reporting processes, and QA, including implementation of media platform pixels, UTMs, ad serving, and bidding platforms.
  • Strong budget management skills with experience managing budgets and determining the best use of funds to meet specific goals.
  • Analytical and strategic thinker who can translate campaign performance data into actionable insights and recommendations.
  • Strong problem-solving skills.
  • Excellent verbal communication, interpersonal, and organizational skills.
  • Proficient in Excel, Word, PowerPoint, Teams, Outlook.
  • Knowledge of Strata or Advantage Software is a plus.
  • Able to successfully pass a background check.