Digital Media Strategist

2 weeks ago


Dubai, Dubai, United Arab Emirates Coty Full time
Job Description

We're seeking a highly skilled Digital Media Strategist to lead our Retail Media efforts in the MEA region. As part of our team, you'll develop and execute robust Joint Business Plans that position Coty as a leading beauty company in the online retail space.

Key Responsibilities:
  1. Develop and execute Retail Media & Content Strategy – Lead Coty's Retail Media efforts in MEA across performance search, display, and other retail media solutions.
  2. Cross-functional Collaboration – Work closely with Media, Ecommerce, and Marketing teams to ensure a cohesive media mix.
  3. Industry & Innovation Leadership – Stay ahead of retail media trends, industry tools, and emerging platforms to drive innovation and competitive advantage.
  4. Data-Driven Decision Making – Analyze ecommerce performance data to identify top media opportunities that drive sales, market share, and ROI.
  5. Retail Media Advocacy & Thought Leadership – Establish best practices and influence Coty's global approach to Retail Media by pioneering innovative strategies and knowledge-sharing across regions.


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