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Digital Marketing Strategist

2 weeks ago

Dubai, Dubai, United Arab Emirates Transguard Group Full time
Digital Marketing Strategist

We are seeking a results-driven and innovative Digital Marketing Strategist to join our Marketing team in our HQ, located in DAFZA, Dubai Airport Free Zone.

The ideal candidate will have a strong understanding of digital marketing, SEO, and social media management. They will work closely with the Digital Marketing Manager to develop and execute effective SEO strategies, manage paid and organic social media campaigns, and engage with followers across all Transguard social media channels.

Key Responsibilities:

  1. Develop and Execute Strategies: Develop and execute effective SEO strategies while assisting with the management of paid and organic social media campaigns and community management to drive brand awareness, increase website traffic, and improve engagement rates.
  2. Track and Analyze Performance: Track and analyze social media performance using relevant metrics to drive brand awareness, increase website traffic, and improve engagement rates.
  3. Engage with Followers: Engage with followers, respond to inquiries, and address any concerns by monitoring and responding to social media mentions and comments promptly and professionally.
  4. Foster Online Conversations: Foster positive online conversations and build brand loyalty by creating and scheduling social media content that supports SEO and marketing goals.

Requirements:

  • Bachelor's degree in Marketing, Communications, Journalism, or related field; certification or coursework in digital marketing is a plus.
  • Demonstrable experience of 2+ years in digital marketing (SEO and SMM) with a strong focus on SEO.
  • Proven experience in social media management and related tools (e.g., Hootsuite, Meltwater, Buffer).
  • Excellent written and verbal communication skills.
  • Strong analytical skills and data-driven thinking.
  • Experience with Google Analytics, Google Search Console, and SEO tools.
  • Strong attention to detail and organization skills.
  • Ability to work independently and as part of a team.