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Social Media Strategist

2 weeks ago

Dubai, Dubai, United Arab Emirates Imfluence Digital Marketing L.L.C. Full time

We're looking for a highly skilled Social Media Strategist to develop and execute comprehensive social media strategies for all brands under Imfluence Digital Marketing L.L.C.

About the Role

This role is perfect for someone who thrives in a fast-paced, creative environment and is ready to take ownership of shaping our online voice.

Key Responsibilities
  • Strategic Planning: Develop and execute comprehensive social media strategies tailored to each brand under Imfluence Digital Marketing L.L.C. Align content calendars with broader business objectives, ensuring consistency and relevance across platforms. Analyze trends and data to identify new opportunities and refine strategies.
  • Content Creation and Community Management: Technical know-how on creating content using smartphones and editing on the go. Collaborate with creative teams to produce high-quality visuals, videos, and copy for each brand. Oversee the creation and execution of monthly content calendars, ensuring content is engaging and brand-aligned. Monitor and respond to audience engagement across platforms, maintaining a strong brand voice. Ability to manage stakeholders and coordinate approval of scripts, cast, and shoots.
  • Performance Analysis: Use analytics tools to track performance metrics, generate insights, and optimize future content. Create regular reports detailing successes, challenges, and actionable recommendations.
  • Platform Expertise: Stay updated on the latest trends, algorithm changes, and best practices for platforms such as Instagram, TikTok, LinkedIn, YouTube, and X. Identify emerging platforms and recommend strategies for early adoption where relevant.
Requirements

We are looking for an exceptional individual with the following qualifications:

  • Technical Skills: Strong knowledge of social media platforms and analytics tools (e.g., Meta Business Suite, Google Analytics). Proficiency in understanding and managing paid ad campaigns across multiple platforms. Familiarity with design tools like Canva, Adobe Creative Suite, Capcut or similar. Ability to film and edit bite-sized content on the go.
  • Creative and Strategic Abilities: Exceptional storytelling and content curation skills tailored for different audiences. Comfortable with being in front of the camera at times. Ability to balance data-driven decision-making with creative thinking. Strong writing and editing skills with attention to detail.
  • Experience: Bachelor's degree in Marketing, Communications, or a related field (preferred). 4+ years of experience in social media management, preferably managing multiple brands. Proven track record of building and growing social media presence for businesses.