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E-commerce and Digital Media Manager
1 week ago
TownX Real Estate Development LLC is a leading property developer in Dubai, renowned for its commitment to crafting luxurious residential buildings that exceed expectations. We are seeking a seasoned Digital Marketing Manager to join our team and contribute to our mission of delivering exceptional living experiences.
\The ideal candidate will possess a deep understanding of the real estate market and be able to develop and execute effective digital marketing strategies that drive results. With a focus on innovation and customer engagement, we are looking for a motivated and creative professional who can help us achieve our goals.
\This role offers a unique opportunity to work with a dynamic and forward-thinking company, shaping the future of digital marketing in the real estate industry. If you are passionate about delivering outstanding results and pushing boundaries, we encourage you to apply.
\Responsibilities:
\- Digital Strategy & Lead Generation:
- Develop and implement data-driven digital marketing campaigns across Google Ads, Meta, LinkedIn, and other platforms to drive high-quality real estate leads.
- Optimize ad creatives, landing pages, and lead capture forms using A/B testing to enhance conversion rates.
- Utilize audience segmentation, behavioral retargeting, and AI-powered ad optimizations for maximum campaign performance.
- Identify and explore new digital channels, programmatic advertising opportunities, and automation tools to scale lead generation.
Website & SEO Management:
\- Manage, customize, and optimize WordPress websites using page builders like Elementor.
- Improve website performance, speed, and security, ensuring best practices for SEO and user experience (UX).
- Implement Google Tag Manager, tracking pixels, and UTM parameters for advanced analytics and campaign tracking.
Performance Analytics & Optimization:
\- Monitor and analyze key performance indicators (KPIs) to track campaign effectiveness, ROI, and cost-per-lead (CPL).
- Conduct regular performance audits and implement data-driven strategies for continuous improvement.
- Generate detailed monthly reports with actionable insights and recommendations.
Email & CRM Marketing:
\- Develop and manage email marketing campaigns and automation strategies (Mailchimp or similar).
- Integrate CRM systems (Zoho, Salesforce, etc.) with digital marketing tools for seamless sales funnel automation.
Innovation & Emerging Technologies:
\- Stay ahead of industry trends, leveraging emerging technologies like chatbots, interactive ads, and AI-powered marketing solutions.
- Experiment with new digital marketing tactics to improve customer engagement and brand awareness.
Qualifications:
\- Bachelor's degree in Computer Science, Marketing, Digital Media, or a related field.
- Minimum 5 years of experience in real estate digital marketing within the UAE.
