Digital E-commerce Manager

4 days ago


Dubai, Dubai, United Arab Emirates Apparel Group Full time
Job Overview

The role of Digital E-commerce Manager at Apparel Group involves overseeing the development and execution of performance marketing strategies to drive targeted traffic and conversions.

Key responsibilities include managing PPC, Display, Email, PR, and Social Media campaigns, as well as analyzing performance data to measure campaign effectiveness.

Performance Marketing & Campaign Management:
  • Develop and execute performance marketing strategies aligned with commercial objectives.
  • Analyze performance data to measure campaign effectiveness and optimize marketing efforts.
Advertising & Digital Strategy:
  • Manage digital advertising efforts across various platforms.
  • Stay updated with the latest trends in digital marketing and implement innovative strategies.
E-commerce Content & Branding:
  • Collaborate with brands to access brand imagery for marketing campaigns.
  • Maintain an e-commerce marketing calendar aligned with brand initiatives.
Analytics & Reporting:
  • Ensure proper setup and utilization of Google Analytics and other performance tracking tools.
  • Provide comprehensive reports on sales and marketing initiatives to internal stakeholders.


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