Digital Advertising Account Strategist
2 days ago
Job Summary
We are seeking a highly skilled Digital Advertising Account Strategist to join our team at TikTok. As a key member of our advertising team, you will be responsible for managing a portfolio of client accounts, driving revenue growth, and delivering exceptional customer experiences.
Key Responsibilities
- Manage 50-80 client accounts to improve their performance and drive revenue growth.
- Monitor account performance, communicate with clients, and defend revenue or discover new growth opportunities.
- Analyse priority account performance, create optimisation strategies, and sell through to clients.
- Scale up accounts to maximise revenue potential.
- Provide general creative tips, best practices, bidding/budget/targeting recommendations, and communicate with clients to increase investment on TikTok ads.
- Identify high-value opportunities and low-hanging fruit, and develop strategies to drive revenue.
- Tier BoB and apply different approaches to manage clients of each tier to drive revenue.
- Remove ad review blockers for advertisers by communicating effectively with customers and internal stakeholders.
- Collaborate with internal resources to develop product features, tools, and delivery/account management strategies that empower customers and enhance AM work efficiency.
Requirements
- Excellent written and verbal communication skills in both Arabic and English.
- Experience as an Account Manager in digital advertising/tech industry.
- Strong learning ability, data analysis skills, and ability to identify insights to assess campaign performance.
- Strong attention to detail and proven ability to manage conflicting priorities and meet tight deadlines.
- Experience working in a fast-paced, client-facing technical services environment supporting web-based products.
- Ability to effectively translate technical language to non-technical stakeholders.
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