Strategic Media Director
2 weeks ago
Job Summary
Aldar is seeking a highly skilled and experienced Strategic Media Director to lead our media strategy and drive business growth. As a key member of our marketing team, you will be responsible for developing and executing innovative media strategies that align with our business objectives.
Key Responsibilities
- Strategic Leadership
- Develop and execute comprehensive media plans that drive business results and maximize brand impact.
- Oversee the planning and execution of international campaigns, ensuring timely delivery and stakeholder alignment.
- Integrated Campaign Delivery
- Spearhead integrated paid, owned, and earned media strategies, including influencer marketing, to amplify PR efforts and maximize brand impact.
- Develop and oversee a comprehensive launch calendar, ensuring timely delivery and stakeholder alignment.
- Lead influencer marketing and PR strategies to enhance brand visibility, managing relationships with key influencers and PR agencies to drive earned media opportunities.
- Leadership & Team Management
- Lead and mentor campaign managers and cross-functional teams to develop integrated campaigns.
- Set performance benchmarks and goals for media teams, working across departments to create integrated campaigns.
- Agency Collaboration
- Manage relationships with media, influencer, and PR agencies, ensuring alignment of agency efforts with Aldar's brand and objectives.
- International Strategy
- Develop international media strategies for Aldar's Properties companies in Abu Dhabi, UK, and Egypt.
- Adapt strategies to local markets while maintaining brand consistency.
Requirements
- Proven experience in media strategy and planning, with a strong track record of driving business growth.
- Excellent leadership and team management skills, with the ability to mentor and develop high-performing teams.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and external agencies.
- Ability to adapt to changing market conditions and prioritize multiple projects and deadlines.
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