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Senior Marketing Lead

2 weeks ago

Dubai, Dubai, United Arab Emirates Black Pearl Consult Full time
Job Description

The Senior Marketing Lead will play a key role in developing and executing marketing strategies to drive sales, brand awareness, and customer engagement for the retail sports business. This role involves digital and offline marketing campaign management, partnerships, and data-driven decision-making to maximize brand impact in the sports industry.

Main Responsibilities:

  • Develop and Implement Marketing Plans: Create and execute marketing plans aligned with the company's goals, focusing on target audiences and driving engagement and sales.
  • Digital Marketing & Social Media: Manage and grow the company's social media presence (Instagram, Facebook, TikTok, etc.), oversee paid advertising campaigns (Google Ads, Meta Ads) to drive online and in-store traffic, and work on SEO & content marketing to improve online visibility.
  • Retail & Sales Support: Plan in-store marketing activities (promotions, discounts, in-store branding), work closely with the sales team to support retail initiatives and customer engagement, and monitor sales trends and adjust marketing efforts accordingly.
  • Sponsorships & Brand Collaborations: Identify and collaborate with sports brands, athletes, and influencers, manage event sponsorships, tournaments, and partnerships to increase brand exposure.
  • Data & Performance Analysis: Track and analyze campaign performance using tools like Google Analytics & Meta Business Suite, provide insights and reports on marketing ROI and customer behavior, and optimize marketing spend based on data insights.


Requirements:

  • Experience: 3-5 years in marketing, preferably in retail or sports industry.
  • Skills: Digital marketing, campaign management, social media, SEO, content creation.
  • Tools: Google Ads, Meta Ads, Canva, Photoshop, CRM & email marketing platforms.
  • Education: Degree in Marketing, Business, or a related field.
  • Passion for Sports: Knowledge of sports equipment, particularly Padel Tennis or other racquet sports, is a plus.