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Marketing Manager Lead

1 week ago

Dubai, Dubai, United Arab Emirates Careem Networks FZ LLC Full time
About the Role

Careem Networks FZ LLC is seeking a highly skilled Marketing Manager Lead to drive brand awareness, customer acquisition, and engagement for our food delivery business in the UAE.

This role requires a strategic thinker who can execute impactful marketing campaigns, optimize user journeys, and collaborate cross-functionally with commercial, growth, and creative teams.

Key Responsibilities
  • Develop and execute the monthly and quarterly marketing calendar aligned with the overall business strategy.
  • Lead the ideation and execution of innovative marketing campaigns across in-app, digital, and offline channels.
  • Work closely with growth marketing and commercial teams to build segmented demand generating campaigns. Work alongside Product and Growth teams on new launches and feature promotions within the Careem Super App.
  • Track and manage marketing budgets, ensuring efficient allocation and performance-driven decision-making.
Campaigns & Content Creation
  • Work closely with the creative team to develop compelling content and assets for all campaigns.
  • Own and manage the customer communication plan and CRM processes to optimize engagement and retention.
  • Lead restaurant marketing initiatives, collaborating with account managers and commercial teams to enhance merchant visibility.