Content Strategist
4 weeks ago
Job Description
- Develop and implement a content strategy that aligns with our brand's objectives and target audience, incorporating the latest trends and technologies in content creation.
- Plan, coordinate, and execute photography and videography shoots with concerned departments, ensuring high-quality content for social media promotional purposes.
- Create original and compelling content that engages our audience, including product illustrations, company logos, and website support.
- Publish content on various social media platforms, interacting with the audience through comments, messages, and responses to create a sense of community and connection.
- Manage email marketing campaigns and direct promotional activity to customers online, ensuring effective optimization and content accuracy.
- Conduct website audits and research online market intelligence to inform content decisions and drive business growth.
- Manage and achieve agreed performance KPIs for assigned role, carrying out any other tasks as may be periodically assigned by Marketing Director.
Qualifications
- Bachelor's degree in Marketing or related field.
- At least 4 years of experience in Marketing/content creation.
- Strong creative skills and proven track record producing advertisements, corporate image, and promotional materials.
- Ability to manage projects within time and budget schedules.
- Proficient in Photoshop, Illustrator, 3D.
- Able to work under pressure.
- Computer literacy, capability in MAC is preferable.
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