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Store Presentation Coordinator

2 months ago

Dubai, Dubai, United Arab Emirates APPAREL Group Full time

**Job Summary**

The Visual Merchandiser plays a pivotal role in driving sales and brand awareness within our retail stores. Reporting to the VM Manager, this individual will be responsible for developing and executing visual merchandising strategies that align with the brand's overall objectives.

**Key Responsibilities**

  • **Brand Image Development**: Ensure that the brand's visual identity is consistently represented across all store windows and in-store displays, incorporating commercial sales opportunities to drive revenue growth.
  • **Visual Merchandising Standards**: Implement and maintain the brand's visual merchandising standards, ensuring that all store displays are visually appealing and aligned with the brand's overall aesthetic.
  • **Store Display Coordination**: Collaborate with the store team to coordinate store displays that meet brand guidelines and strategy, maximizing visual impact and driving sales.
  • **Floor Plan Development**: Develop and implement floor plans that optimize store layout and maximize visual impact, ensuring that merchandise is displayed in a way that drives sales and engagement.
  • **Merchandise Arrangement**: Arrange merchandise, signage, fixtures, and in-store layout to create an engaging and immersive shopping experience.
  • **Visual Storytelling**: Utilize creative lighting and visual elements to create a compelling visual narrative that showcases the brand's products and services.
  • **Category Management**: Create a layout of the store that is organized by category, ensuring that merchandise is properly merchandised and easy to find.
  • **Merchandise Presentation**: Ensure that merchandise is presented in a way that is visually appealing and drives sales, including the use of signage and other visual elements.

**Additional Responsibilities**

  • **Sales Growth**: Collaborate with the operations and brand management team to identify opportunities to drive sales growth and implement strategies to achieve this goal.
  • **Commercial Goals**: Work closely with the VM Manager and sales team to achieve commercial goals and objectives.
  • **Pre-Opening Support**: Provide support during the pre-opening phase of new stores, ensuring that brand standards are properly implemented and followed.
  • **Market Research**: Conduct research on current market trends and lifestyle to stay ahead of the competition and inform visual merchandising strategies.