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Visual Content Specialist
3 months ago
Overview
Position Summary
The Visual Content Specialist plays a pivotal role in crafting engaging and high-quality visual materials that captivate, inform, and motivate our target demographic. You will be tasked with producing visual assets across a variety of formats to support our marketing initiatives.
Key Responsibilities
- Envision, design, and produce exceptional video and photographic content across multiple formats (e.g., product showcases, instructional videos, social media clips, lifestyle imagery, event documentation).
- Customize content for distinct platforms and audiences, ensuring maximum reach and interaction.
- Oversee all phases of the production workflow, from initial planning (storyboarding, shot lists) to filming/photography and post-production refinement.
- Utilize professional video cameras, lighting setups, and image editing software.
- Ensure the optimal functioning and maintenance of video and photography equipment.
- Monitor content performance metrics and analyze insights to pinpoint areas for enhancement.
- Stay informed on the latest trends and best practices in content marketing.
- Collaborate effectively with social media strategists, marketing teams, and other stakeholders.
- Keep abreast of emerging trends and best practices in content creation.
Qualifications
Education and Experience
- Bachelor's degree in Film, Photography, Media Arts, or a related discipline (preferred).
- Minimum of 2 years of experience in video and/or photography content production.
- Robust portfolio demonstrating a wide array of high-quality video and photographic work.
- Exceptional storytelling abilities with a strong eye for composition and lighting.
- Proficient in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and image editing software (e.g., Adobe Photoshop, Lightroom).
- Familiarity with video and photography equipment and lighting techniques.
- Solid grasp of fundamental cinematography and photography principles.
- Experience in pre-production planning and storyboarding is advantageous.
- Strong communication and interpersonal skills.
- Ability to work autonomously, manage multiple projects, and adhere to deadlines.
- A passion for visual storytelling and a commitment to pushing creative boundaries.
- Proficiency and understanding of AI tools for visual content creation.