Visual Content Specialist
4 days ago
Job Overview:
We are seeking a skilled Visual Content Specialist to enhance our real estate and holiday home digital marketing efforts. This role involves capturing high-quality visual content that highlights the unique features of properties and holiday homes, appealing to potential buyers and renters.
Key Responsibilities:
- Property Photography and Videography:
- Conduct professional photo and video shoots for residential real estate and holiday homes, including interiors, exteriors, and surrounding areas.
- Capture high-resolution images and video footage that accurately represent property features and convey a compelling story.
- Utilize drone technology to provide aerial views and unique perspectives of properties and their locations.
- Content Creation and Editing:
- Develop visually appealing content, including virtual tours, promotional videos, and social media assets.
- Edit photos and videos to produce high-quality, polished content that aligns with branding and marketing strategies.
- Create engaging motion graphics and animations as needed to enhance property presentations and marketing materials.
- Creative Development:
- Collaborate with the marketing team to brainstorm and execute creative content ideas and strategies for both real estate and holiday home markets.
- Stay informed about industry trends and best practices in real estate and vacation rental marketing to ensure content remains innovative and effective.
- Project Management:
- Manage multiple content creation projects, ensuring timely delivery and adherence to quality standards.
- Coordinate with real estate agents, property owners, and other stakeholders to schedule shoots and obtain necessary information.
- Equipment Management:
- Maintain and operate a variety of photographic and videographic equipment, including cameras, lighting, and audio gear.
- Troubleshoot and resolve technical issues to ensure smooth production processes.
- Digital Marketing Support:
- Optimize visual content for various digital platforms, including websites, social media, and email marketing campaigns.
- Assist in the development of content calendars and marketing strategies to maximize reach and engagement.
Qualifications:
- Experience:
- Proven experience in photography, videography, and content creation, with a portfolio demonstrating expertise in real estate and/or holiday home marketing.
- Proficiency in photo and video editing software (e.g., Adobe Photoshop, Adobe Premiere Pro, Final Cut Pro) and motion graphics tools (e.g., Adobe After Effects).
- Skills:
- Strong understanding of digital media production techniques, including composition, lighting, and editing.
- Ability to create content that effectively highlights the unique aspects of real estate and holiday properties.
- Familiarity with social media platforms and digital marketing best practices for property promotion.
- Education:
- Degree in Photography, Film Production, Digital Media, Marketing, or a related field is preferred but not required.
- Personal Attributes:
- Creative and detail-oriented with a passion for storytelling through visual media.
- Excellent organizational and time-management skills, with the ability to handle multiple projects and meet deadlines.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with team members and clients.
Benefits:
- Competitive salary and performance bonuses.
- Opportunities for professional development and career growth.
- Flexible working hours and remote work options.
- Health, dental, and vision insurance (if applicable).
- Paid time off and holidays.
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