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Audience Insights Manager

2 weeks ago

Dubai, Dubai, United Arab Emirates Vacancies Full time
About the Job

We are seeking a highly motivated Audience Insights Manager to join our team. As an Audience & Data Strategy Manager, you will analyze data to inform business decisions and optimize digital campaigns.

Main Responsibilities
  • Data Analysis: Analyze website, social, video, and programmatic performance to share insights with local and regional Digital & Brand teams.
  • Campaign Optimization: Review weekly campaign performance and recommend optimizations to improve outcomes while aligning with business objectives.
  • Influencer Management: Manage influencer campaign budgets and oversee influencer agency contracts.
  • Brand Communication: Drive brand influencer communication strategies, aligning with brand team deliverables.
Your Qualifications
  • 3-5 years of experience in Media, Digital, and/or Data & Analytics positions.
  • Expertise in the CPG industry with a proven track record in digital media roles.
  • Comprehensive understanding of digital media KPIs, optimization, and dashboarding capabilities.