Audience and Analytics Manager

7 days ago

Dubai, Dubai, United Arab Emirates ITP Media Group Full time

As anAudience and Analytics Manager at ITP Media Group you will beresponsible for driving audience growth and engagement across theLuxury Group s portfolio which includes titles like Harper s BazaarArabia Arabian Business and Esquire. Your role will involveanalysing audience behaviour and using digital insights tocollaborate with editorial and commercial teams to optimise contentstrategy user engagement and subscriber growth. You will gather andinterpret performance data providing actionable insights to informcontent distribution and commercial strategies. A key focus will besupporting subscription growth for Arabian Business through paywalloptimisation and working with crossfunctional teams to implementdatadriven solutions. Additionally your technical expertise intagging SEO analytics reporting and firstparty data will be crucialin enhancing audience targeting engagement and revenue generation.Collaborating closely with the Director of Digital and Product thisis a huge opportunity to own the growth strategy for some of theworld s most prestigious media brands supercharging on the ongoingevolution of ITP s digital offering.

Requirements

  • AudienceGrowth andEngagement
    Empowercrosschannel audience growth engagement and retention by partneringwith editorial and social teams across ITP s Luxury Group titles.

  • DataDrivenInsights andReporting
    LeverageDMP CMP and CRM technologies to gain deep insights into audiencebehaviour translate complex data into actionable insights anddevelop robust analytics reportingsystems.

  • PaywallPerformance andConversion
    Developstrategies and insights to drive subscription growth and retentionparticularly for Arabian Business and optimise the subscriberjourney.

  • SEOand ContentOptimization
    ImplementSEO strategies to improve organic search visibility conduct keywordresearch and identify whitespace for growth in both English andArabicspeaking markets working with technical teams on SEO bestpractice

  • CommercialCollaboration
    Collaboratewith commercial teams to leverage audience insights for effectivewhitelabel and sponsorship pitches develop datadriven proposals andidentify opportunities for crosspromotions andpartnerships.

Qualifications:

  • Provenexperience collaborating with editorial commercial social media andtechnology teams focusing on audience development and datadrivenmarketingstrategies.

  • Expertisein firstparty data audience analytics and behavioural insights withexperience using DMP CMP and CRMtechnologies.

  • Strongexperience with GA4 and Google Tag Manager (GTM) event tracking andheat mapping setups and working closely with developmentteams.

  • Indepthknowledge of onpage SEO including keyword research contentoptimisation and analytics tools particularly in a premiumpublishingcontext.

  • Knowledgeof paywall conversion tactics including email social media contentpersonalisation and customer journeyoptimisation.

  • Abilityto collaborate with commercial teams integrating audience insightsinto pitches proposals andwhitepapers.

  • Apassion for luxury media and a deep understanding of the MENAregion is aplus.

  • Knowledgeof new and emerging trends and technologies to drive audienceengagement.

  • Strongcommunication skills with the ability to present complex dataclearly and develop actionable roadmaps forgrowth.

Education&Experience:

  • Degreein Technology Digital Journalism Multimedia Studies Communicationsor equivalentexperience.

  • Minimum4 years of experience in premium publishing or media agencyenvironments.

  • Experienceworking with GCC audiences is aplus.

  • Fluencyin Arabic a hugeadvantage

Key Skills
Adobe Analytics,DataAnalytics,SQL,Attribution Modeling,Power BI,R,RegressionAnalysis,Data Visualization,Tableau,DataMining,SAS,Analytics
Employment Type: Full Time
Experience: years
Vacancy: 1

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