Fintech Product Promoter
5 days ago
Unlock New Opportunities
As a Product Marketing Specialist at Edenred UAE, you'll be instrumental in driving the growth of our active user base for C3Pay. Your role will involve designing and executing growth campaigns, monitoring performance, and leveraging insights to refine future strategies.
About Edenred
Edenred is the UAE's largest salary processing provider, serving over 6,000 companies and 2 million employees. We've been operating in Dubai since 2008, simplifying payroll and enhancing employee quality of life.
Your Key Roles
- Plan and execute growth campaigns focusing on user acquisition, platform engagement, reactivation, and increasing Customer Lifetime Value.
- Conduct market research to identify emerging trends, opportunities, and potential threats within the landscape.
- Collaborate with marketing and cross-functional teams to ensure effective growth strategies.
- Oversee the end-to-end process of campaigns, including project management, approvals, and stakeholder management.
- Work closely with the product team to enhance campaign experiences.
- Monitor, analyze, and report on growth initiative performance, informing future strategies.
- Manage stakeholder expectations and streamline marketing operations.
Success Metrics
- Year-over-year increase in penetration of value-added services.
- Increase in new user acquisition.
- Decrease in customer churn.
- Reactivation of dormant customer base.
- Year-over-year increase in ARPU for value-added services.
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