Digital Media Strategist
6 days ago
We are seeking a highly skilled Digital Media Strategist to join our team at Property Finder. As a key member of our marketing department, you will be responsible for developing and executing innovative paid media campaigns across various digital platforms.
Key Responsibilities- Campaign Development: Collaborate with our marketing team to define campaign objectives, target audience, and key performance indicators (KPIs) to ensure alignment with our overall business goals.
- Market Research: Conduct in-depth market research and competitive analysis to identify growth opportunities and industry trends that can enhance our brand's visibility and share of voice.
- Budget Management: Manage and monitor paid media budgets, ensuring efficient allocation and optimization of resources to achieve optimal campaign performance.
- Data Analysis: Leverage data and analytics tools to measure campaign effectiveness, identify areas for improvement, and make data-driven decisions to enhance performance.
- Team Collaboration: Work closely with our creative and content teams to develop compelling copies and creatives that resonate with our target audience and drive engagement.
- Performance Reporting: Analyze and present campaign performance reports to key stakeholders, providing insights and recommendations for future improvements.
- Education: Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Experience: 2 years of relevant work experience in a similar setting (Tech, E-Commerce, etc.).
- Skills: Proven experience in developing and executing successful paid media campaigns across various digital platforms. Strong analytical skills and proficiency in data analysis tools and platforms. In-depth knowledge of digital marketing trends, tools, and best practices.
- Soft Skills: Excellent communication and collaboration skills to work effectively with cross-functional teams. Results-oriented with a strong drive for achieving and exceeding performance targets. Creative mindset with the ability to craft compelling ad copy and creatives.
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