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Social Media Campaign Lead

1 week ago

Dubai, Dubai, United Arab Emirates Luna PR Full time

Luna PR, a multi-award winning global public relations and communications agency, seeks a skilled Social Media Manager to join our team. With headquarters in Dubai and offices in the US, UK, and Asia, we provide innovative narratives that captivate and inform. Our team operates in tandem with clients as strategic partners, ensuring a forward-thinking approach to communication.

The successful candidate will be responsible for developing and executing social media strategies to enhance brand awareness, engage our target audience, and drive traffic to our websites and other digital assets. This role requires a deep understanding of social media trends and best practices within the blockchain and cryptocurrency sectors.

Key Responsibilities:

  1. Develop and implement comprehensive social media strategies to align with company goals and objectives.
  2. Manage and maintain all social media accounts, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and emerging platforms relevant to our target audience.
  3. Create and curate engaging content tailored to each platform and audience segment.
  4. Monitor social media channels for trending topics, industry news, and relevant conversations to capitalize on opportunities for engagement and brand visibility.
  5. Cultivate and nurture relationships with influencers, partners, and industry stakeholders to amplify our brand's reach and impact.
  6. Analyze social media performance metrics and KPIs to measure the effectiveness of campaigns, identify areas for improvement, and optimize content strategies accordingly.
  7. Stay informed about the latest trends, tools, and technologies in social media marketing and apply insights to continuously improve our approach.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Experience as a Social Media Manager within the blockchain, cryptocurrency, or tech industry.
  • MUST have experience and knowledge in tech/web3.
  • Excellent written and verbal communication skills, with a keen eye for detail and proficiency in crafting compelling content.
  • Strong understanding of social media platforms, algorithms, and analytics tools (e.g. Google Analytics).
  • Creative thinker with a passion for innovation and a demonstrated ability to think outside the box.
  • Ability to work effectively both independently and collaboratively in a fast-paced, deadline-driven environment.