Social Media Marketing Lead
3 days ago
Direct message the job poster from Marina Home Interiors
Strategic HR II People & Culture II Building and Scaling teams II Managing performance and driving organizational excellence II Change ManagementKey Responsibilities:
Content creation & activation:
- Develop creative, engaging, innovative and impactful social strategy and content including copywriting, asset creation and timely activations
- Manage the social media budget efficiently and develop targets to increase brand awareness and customer engagement
- Manage the day-to-day handling of all social media channels adapting content to suit different channels
- Collaborate with creative team (photographers, graphic designers) on social media content
- Ensure coverage at photo shoots, in-store product launches, promotional campaigns for content capture and live posting
- Collaborate with others in the Marketing team to build storylines and curate content, develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
- Create engaging multimedia content across multiple platforms and activate the content via reels, stories and more
- Efficiently manage usage of effective posting/scheduling tools on different platforms
- Lead ad hoc real-time content creation to extend and enhance brand reach
- Optimize social content according to best practices, trends, and innovations
- Collect, upload and manage all new UGC images in folders for shared use
Influencer marketing:
- Source, build and engage a strong influencer network and pipeline
- Lead influencer program from ideation and pitching to campaign execution in partnership with PR agency (when necessary), including paid and organic product seeding, events and initiatives that drive awareness, engagement, and conversion
- Create and present campaign guidelines, brand standards and goal expectations to influencers
- Negotiate (when applicable) with influencers to determine compensation and trade-offs
- Own and lead sourcing, ordering and distribution of brand goodies to influencers
- Ensure influencers and their content stays on brand and meets requirements. Regularly assess and report on influencer campaigns to maximize value of investment
Social listening & community management:
- Social customer service: Build processes and ensure a seamless experience for our fans via social channels
- Manage social listening strategy and initiatives by monitoring social media conversations, create listening dashboards, reports and insights
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Measuring performance & reporting:
- Monitor, track, analyze and report on performance of social media marketing using tools such as Google Analytics and Facebook insights and recommend improvements to increase performance
- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
- Audit and analyze social media performance including costs and returns
- Monitor and develop reports on competitor activity within social media spaces
Social Account Administrator:
- Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Manage routine audits of all brand and location social accounts
- Create accounts for new locations and new social platforms as deemed necessary
Other:
- Support the Regional Marketing Manager and work alongside the rest of the marketing team on delivering against Brand goals, including supporting on cross-functional projects outside of immediate remit
Qualification:
- Overall 5-8 years of total experience (preferably from Retail, Fashion, home industry)
- Must have video editing, photoshop experience
- Reporting and Analytics on channels - Meta, Instagram, Youtube, Linkedin, Tiktok
- Enable to create content on social media channels.
- Brand awareness and must have a strategic mind-set.
- Channel Optimization on Youtube.
Please share your updated CV on jobs@marinagulf.com.
You can also DM your profile directly.
Seniority levelMid-Senior level
Employment typeFull-time
Job functionMarketing and Sales
IndustriesRetail
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