Director of Consumer Banking
5 days ago
We are looking for a highly skilled and experienced Head of Marketing & Growth to join our client's leadership team. As a key member of the executive team, you will be responsible for developing and executing strategies to drive growth and profitability across the consumer banking division.
About Us:Carter Murray is a leading recruitment agency with a proven track record of delivering exceptional talent solutions to our clients. We pride ourselves on our ability to match top talent with the best opportunities.
This role offers a unique opportunity to join a dynamic and forward-thinking organization and make a significant impact on its future success.
Key Responsibilities & Accountabilities:- Lead the development of innovative marketing approaches to drive growth and profitability across the consumer banking division.
- Develop and execute strategies to enhance retail banking product lines, consumer deposit and lending portfolios, ensuring profitable and sustainable account balance and revenue growth.
- Define target segments and strategies for products and bundles of products.
- Develop both short and long-term strategic business goals and ensure that it is aligned with the overall bank strategy.
- Set up the short and long-term planning for products, segments, and channel teams to ensure revenue and market share growth.
- Strategic development of the bank's liabilities and insurance portfolios.
- Ensure the right mapping of value proposition and service level differentiation.
- Manage the annual rollout of the bank's marketing plan.
- Develop blended marketing channel mixes (direct traditional channels, as well as social media platforms) according to the needs of the target audience.
- Manage the development of marketing planning strategies and strategic communication plans to attract identified targeted growth areas and leveraging segments.
- Utilize market research to create a deep understanding of specialized market needs analysis and utilize it to improve market mix strategies.
- Developing and leveraging an in-depth understanding of customers' needs and behavior and who have the potential for future growth.
- Identifying market and competitive trends that are impacting segment customers and those that are seen as opportunities for new business.
- Establishing financial targets for market share, salary transfers, product growth, cross-sell ratio, revenue, and profitability.
- Designing new strategies for new product introductions.
- Managing the Rewards Program by refining segments, promotions, and marketing campaigns.
- Coordinating at strategic levels with other functions across the business.
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