Director of Consumer Banking

5 days ago


Dubai, Dubai, United Arab Emirates Carter Murray Full time

We are looking for a highly skilled and experienced Head of Marketing & Growth to join our client's leadership team. As a key member of the executive team, you will be responsible for developing and executing strategies to drive growth and profitability across the consumer banking division.

About Us:

Carter Murray is a leading recruitment agency with a proven track record of delivering exceptional talent solutions to our clients. We pride ourselves on our ability to match top talent with the best opportunities.

This role offers a unique opportunity to join a dynamic and forward-thinking organization and make a significant impact on its future success.

Key Responsibilities & Accountabilities:
  1. Lead the development of innovative marketing approaches to drive growth and profitability across the consumer banking division.
  2. Develop and execute strategies to enhance retail banking product lines, consumer deposit and lending portfolios, ensuring profitable and sustainable account balance and revenue growth.
  3. Define target segments and strategies for products and bundles of products.
  4. Develop both short and long-term strategic business goals and ensure that it is aligned with the overall bank strategy.
  5. Set up the short and long-term planning for products, segments, and channel teams to ensure revenue and market share growth.
  6. Strategic development of the bank's liabilities and insurance portfolios.
  7. Ensure the right mapping of value proposition and service level differentiation.
  8. Manage the annual rollout of the bank's marketing plan.
  9. Develop blended marketing channel mixes (direct traditional channels, as well as social media platforms) according to the needs of the target audience.
  10. Manage the development of marketing planning strategies and strategic communication plans to attract identified targeted growth areas and leveraging segments.
  11. Utilize market research to create a deep understanding of specialized market needs analysis and utilize it to improve market mix strategies.
  12. Developing and leveraging an in-depth understanding of customers' needs and behavior and who have the potential for future growth.
  13. Identifying market and competitive trends that are impacting segment customers and those that are seen as opportunities for new business.
  14. Establishing financial targets for market share, salary transfers, product growth, cross-sell ratio, revenue, and profitability.
  15. Designing new strategies for new product introductions.
  16. Managing the Rewards Program by refining segments, promotions, and marketing campaigns.
  17. Coordinating at strategic levels with other functions across the business.


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