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Senior Marketing Manager

2 months ago

Dubai, Dubai, United Arab Emirates INTERNATIONAL PEOPLE SOLUTIONS Full time
Job Overview

International People Solutions is seeking a seasoned Senior Marketing Manager to lead our credit card offer campaigns. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing plans to drive revenue growth through credit card promotions.

Key Responsibilities
  1. Credit Card Offer Campaign Development: Lead the creation and execution of credit card offer campaigns to increase revenue, collaborating with cross-functional teams to ensure successful campaign rollouts.
  2. Marketing Materials Creation: Design and develop eye-catching marketing materials, including banners and ads, to support campaign promotions.
  3. Google Ads Management: Manage Google Ads campaigns to meet performance targets, leveraging data analysis tools to refine campaigns for better results.
  4. Marketing Strategy Development: Develop country-specific marketing strategies for credit card offers, working closely with design teams to improve user experiences on campaign landing pages.
  5. Team Collaboration: Collaborate with other teams to ensure effective campaign execution, keeping teams updated on marketing progress and initiatives.
  6. Market Research and Analysis: Conduct market research and analysis to identify new avenues for expanding credit card offer presence, staying up-to-date on industry trends and best practices.
Requirements
  1. Marketing Experience: 5+ years of mobile marketing experience, with a focus on credit card offers, and a proven track record of developing and executing successful marketing campaigns.
  2. Data Analysis: Ability to analyze data and optimize campaigns for better performance, leveraging data analysis tools to drive results.
  3. Industry Knowledge: Solid understanding of the mobile marketing industry and credit card products/subscription-based models, with experience in other marketing channels a plus.
  4. Location: Based in or willing to move to Dubai, with a strong analytical mindset and attention to detail.
  5. Soft Skills: Results-driven, self-motivated, and able to manage multiple tasks, with excellent communication and collaboration skills.
Benefits
  1. Competitive Compensation: Competitive salary and bonus structure.
  2. Supportive Work Environment: Fun and supportive work environment, with opportunities for personal and professional growth.
  3. Relocation Support: Company-sponsored relocation package for talent outside of Dubai.