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Social Media Manager

2 months ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Aldar Properties PJSC Full time

About the Role

Aldar Properties PJSC is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing our digital marketing strategy to drive business growth and engagement.

Key Responsibilities

Digital Marketing

  • Develop and design digital marketing materials, including graphics, videos, and presentations, to support our corporate business.
  • Create and design all in-house Aldar collaterals and advertising materials, in conjunction with the head of Digital Marketing.
  • Design the corporate calendar, greeting cards, brochures, promotional materials, ALDAR annual report, and sustainability reports.
  • Design ALDAR corporate and departmental digital marketing platforms, including presentations and the Aldar website.
  • Develop all customer communications through CRM.
  • Responsible for all Aldar digital platforms, including monthly newsletters, videos, graphics at conferences, exhibition stands, or at promotional events.
  • Assist other departments in their internal communication design needs, as requested, in accordance with Aldar design standards.
  • Manage Aldar digital library of images and videos.

Social Media

  • Manage social media pages across various platforms, including Facebook, Instagram, Twitter, YouTube, and TripAdvisor, for the Aldar Corporate.
  • Develop a communication framework to respond to visitor comments and customer queries in a timely manner, in coordination with various departments, such as Customer Service and Marketing.
  • Act as the voice of our brand in social media, responding to customer queries and managing all social communications in line with the Retail Marketing strategies.
  • Set and implement social media and communication campaigns to align with marketing strategies.
  • Provide engaging text, image, and video content for social media accounts.
  • Monitor and report on irate/controversial feedback and visitor comments.
  • Coordinate with various departments on a daily basis for information updates and ensure brand consistency.
  • Stay up to date with social media trends and updates of platforms.

Requirements

  • Minimum 8+ years of working experience in digital marketing and social media, preferably in the Real Estate sector.
  • Proficient in social media platforms.
  • Experience in digital marketing and social media industry.
  • Ability to identify and track relevant social metrics (Engagement rate, VTR, etc.).
  • Hands-on experience with social media management for brands.
  • Knowledge of online marketing and social marketing channels.
  • Excellent verbal communication skills.
  • Excellent attention to detail and proven creative skills.
  • Fluent in English and preferably Arabic.
  • Ability to deliver under pressure and work on multiple tasks.

Qualifications

Bachelor's Degree in Marketing, Mass Communication, or related field.